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Marketing Aptitude

Marketing Aptitude

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Published by Manish Singh

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Published by: Manish Singh on Aug 29, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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Q.
Delivery channels other than Bank counters are .......1
ATM's
2
Internet Banking
3
Tele Banking
4
All of theseAns:
4
 Q.
Marketing is best suitedin .....1
Buyers' market
2
Sellers' market
3
Internal marketing
4
Direct marketingAns:
1
 Q.
Customer's Relationship with the Bank isinfluenced by .....1
Customers' attitudes
2
Attitudes of Bank staff 
3
Interest rates of the Bank 
4
Attitudes of salespersonsAns:
2
 Q.
Marketing is Find the wrongoption .....1
an ancient concept
2
a modern need
 
3
a continuous affair 
4
a term effortAns:
1
 Q.
Indirect Marketingmeans ......1
Marketing by non-sales persons
2
Market Survey
3
Market Research
4
AdvertisementsAns:
4
 Q.
Direct Marketingmeans .......1
Face-to-face marketing
2
Melas
3
Seminars
4
Indoor marketingAns:
1
 Q.
Effective Bank Marketingrequires .....1
 proper pricing
2
customised products
3
simple procedures
4
All of theseAns:
4
 
 
Q.
Selling is a function undertakenby .....1
All the sales persons
2
All the employees
3
Entire organization
4
Outsourced agenciesAns:
1
 Q.
One of the following is not a sales activity.Find the same.1
Identifying leads
2
Making a call
3
 Negotiation
4
After-sales serviceAns:
4
 Q.
"Relationship" in karketingmeans ......1
Relation between salesperson
2
Relation between buyer and seller 
3
Relation between company and consumer 
4
All of theseAns:
3
 Q.
"Making a Call"means .....1
Calling on a prospective customer 
2
Explaining product details

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