- The major objective of this study is to understand the meaning of theterm mergers and the trends shown by international market in terms of mergers. Wehave also tried to understand the various steps involved in mergers and tried tounderstand the success factors of a merger through case studies of Adidas and Reebokand Time Warner-AOL.
- We have studied the effects of various strategies in mergers and whatare the established steps that should be followed by a companies in order tosuccessfully form a merged entity.
- According to our research the number of mergers has been going up around theworld and a major reason for it has been the consolidation the companies are seekingafter the global economic turndown. Also, we have been able to identify the requisitesteps of a merger.
- Mergers and Acquisitions can be successful only if the rightpreparation before and after the merger is done. They have a high ratio of failurestherefore; companies need to match their competencies before merging into a singleentity.