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Table Of Contents

Marketing is broken
What’s wrong with traditional marketing today?
How buyers buy
Decision-maker ecosystems
How influence works
Who are your influencers?
Identifying and ranking influencers
Who should evaluate the influencers in your market?
Marketing to influencers
Good, bad and ugly influencers
Marketing with influencers
Evaluating influencer marketing
Influencer marketing and word of mouth
Social media – the new influence enablers
Influencing through social media
Influencing consumers
Influencers in consumer markets
Making influencer marketing work for your company
The future of influencer marketing
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Ebooksclub.org Influencer Marketing Who Really Influences Your Customers

Ebooksclub.org Influencer Marketing Who Really Influences Your Customers

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Published by: Daniel Andres Miranda Fuenzalida on Aug 30, 2011
Copyright:Attribution Non-commercial

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07/02/2014

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