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Published by: vnnw on Oct 03, 2008
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06/16/2009

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wyl2000@gmail.comPhone: 1502161 4919
MBA
 
 
本文通过传统媒体(如报纸、杂志和电视等;一对多)和新兴社会媒体(如网络论坛、博客等;多对多)在消费者购买决策过程
权重和重要性的实验比较,来帮助提高企业营销者对新兴社会媒体的进一步认识,同时作者也对如何使用这些新的媒体形式提出了一些建议。
 
研究方法:通过对消费者购买决策过程中的媒体影响过程,设计问卷,并利用结构方程来对问卷结果进行分析。
 
 
关于什么样的人会成为我们顾客的回答
1
对合家购物网站的几点看法
2
什么样的人是一个好的产品主管
3
对企
|
续研究
 
 
Description of the sub contents
方法
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数据分
现有社会
Description of the sub contents
研究背景
4

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