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Key Success Factors

Key Success Factors

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Published by dtracy4
Key Success Factors, also known as Critical Success Factors, is the term for elements necessary for an organization or project to achieve its mission. This methodology is commonly used in data analysis and business analysis.

This is a partial preview of the document. View and download the full PowerPoint here:
http://learnppt.com/powerpoint/41_Key-Success-Factors.php
Key Success Factors, also known as Critical Success Factors, is the term for elements necessary for an organization or project to achieve its mission. This methodology is commonly used in data analysis and business analysis.

This is a partial preview of the document. View and download the full PowerPoint here:
http://learnppt.com/powerpoint/41_Key-Success-Factors.php

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Categories:Types, Business/Law
Published by: dtracy4 on Aug 30, 2011
Copyright:Traditional Copyright: All rights reserved

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02/11/2014

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Key Success Factors
 
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Key Success Factors, also known as CriticalSuccess Factors, is t
h
e term for elementsnecessary for an organization or project toac
h
ieve its mission. T
h
is met
h
odology iscommonly used in data analysis andbusiness analysis.
 
Relative Importance for Effective DistributionStrong BrandNationalMarketer 
5
RegionalMarketer 
453
Innovative ProductTiered Pricing
2323
Multiple SegmentationLow Cost Manufacturing
4113
Hig
h
R&D spendTotal
21
2118
 
Questions & feedback? Email me ±dave@learnppt.comThe diagrams in this pack are to be used by the original buyer only.
learnppt.com
Key Success Factors (KSF) and index of key success factors ±introduction
Strengt
h
s & Limitations
Benefits
:
 ±If rigorously applied, clarifies what capabilities or skillscompanies need to compete successfully ±Index allows us to quantify competitors¶ relative strengthsagainst KSFs ±Index provides a structured, concise technique for comparing competitors
Drawbacks:
 ±The KSFs and comparative index are only as good as thebusiness understanding and judgement used to developthem
W
h
at T
h
ey AreKey Success Factor (KSF):
 Any dimension in which excellence is crucial for competitive success, for example
:
 ±Parts of the marketing mix ±Research and development ±Low-cost manufacturing
 Also known as a critical success factor (CSF)
 Analysis of KSFs is crucial in most studies of competitive strategies
:
Skill is in identifying appropriate KSFs
Index of key success factors:
 A summary table that scores and ranks eachcompetitor against the KSFs for the business or segment
Note:
The important insights come from understanding whatis key to success in the industry or segment
:
 ±The index is simply a device to display the output ±Refer to section on industry dynamics
W
h
y We Use T
h
emKey success factors:
Determines at what companies must excel to be successfulin a business or segment
They should be the logical outcome (the so what) of PEST,Porter etc. analysis
Index of key success factors:
Evaluate competitors¶ strengths and weaknesses in areasthat are critical to success
To position our client relative to competitors
 
THIS IS A PARTIAL PREVIEW You can preview t
h
e full PowerPoint document anddownload it at
h
ttp://learnppt.com/powerpoint/
 
3
Questions & feedback? Email me ±dave@learnppt.comThe diagrams in this pack are to be used by the original buyer only.
learnppt.com
Key success factors and index of key success factors ±how to apply them
Key Success FactorsIndex of Key Success Factors
Determining KSFs requires a thorough understanding of abusiness or segment, and therefore draws on several of other analytics in the toolkit.
Relevant issues in understanding the business or segment are
:
 ±How customers buy, and what¶s important to them inthe purchase decision
:
‡See key purchase criteria ±Who¶s successful in the business or analytic segment,and why. See
:
‡Company analysis‡Financial analysis ±Trends within the business or segment
Other sources of insights into key success factors are
:
 ±Client¶s executives/staff  ±Industry analysts or commentators
Determining KSFs is an iterative process
:
initial research,developing draft hypotheses, testing and, refining thesehypotheses
The purpose of developing an index of KSFs is tounderstand
:
 ±Which ones are most important ±How competitors perform relative to each key successfactor 
Ranking KSFs, and scoring competitors, requires a goodunderstanding of the business or segments
Key steps in the process for ranking and weighting KSFs
:
 ±Identify KSFs (see box, left) ±Give each KSFs a weighting reflecting its relativeimportance (this is a non-trivial task)
:
‡How would you allocate investment resources for acompetitor? ±Score each competitor against each key successfactor 
:
‡Document the rationale for each score ± Add up the total scores for each competitor  ±Convert the total for each competitor into a percentage(i.e. what proportion of the perfect score it achieved?)
The resulting percentages indicate the relativeperformance of each competitor 
 
THIS IS A PARTIAL PREVIEW You can preview t
h
e full PowerPoint document anddownload it at
h
ttp://learnppt.com/powerpoint/

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