Modelo de Laswell

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Modelo de Laswell

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Diseo de Campaas Persuasivas

Fernanda Dupont Susana Chavarra Guillermo Castillo Edwin Nazar 22 de agosto de 2011

MODELO DE LASWELL
MODELO

Canal o medio Fuente (quin dice) Mensaje (qu dice) (a travs de qu canal)

Receptor

Receptor A quin Con qu efecto

Efectos

Receptor audiencia

Canal o medio

Mensaje

Fuente

CAMPAA: EL QUE GOLPEA A UNA, GOLPEA A TODAS MEDIOS IMPRESOS

MEDIOS AUDIOVISUALES
http://www.youtube.com/watch?v=EWkzVS9fndg&feature=related

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