Étude de cas
, Center for Entrepreneurial Leadership, BITS Pilani.
During a visit to his grandparents’ village, Sriram was struck by the villagers’ dire need of basicmedical amenities. The penetration of healthcare facilities was minimal to say the least. Hewanted to do something, but he himself being a management student knew charity was not theway out to improve the situation.To improve the situation, he knew a sustainable business was needed. This is what started along journey called Mobile Medics.Back then at BITS Pilani, Business plans, Start-ups were still farfetched ambitions. But, for him,the problem was too close to the heart to give up on. Here, he started to convert this problemto a business opportunity. He researched. He got information from all the sources he couldthink of. He talked to his professors; read all the books he could lay his hands on. BITS Pilaniitself being situated in rural India helped his cause. All the information told him there was anunderserved market waiting to be explored. He was trying to turn a social problem into abusiness venture.
:Conquest, the national level Business Plan competition of BITS Pilani, being organized aroundthe corner and he decided to make an executive summary out of his idea. Back then very fewpeople knew how to write an executive summary. So, he had to take the refuge of the internet.Although, it helped him to write the summary he lacked the insight to support the assumptionsmade in the b-plan with credible information. This was because of the generic advice he gotfrom the Net. To fulfill the Conquest requirement of having a minimum of three people on theteam, Sriram randomly picked his team amongst his friends.Sriram consulted the President of
Center of Entrepreneurial Leadership
see exhibit 5
who identifiedthe potential of the idea and suggested that in order to make the business successful, he wouldneed the support of the right team. After the conversation, Sriram realized the need to have awell-balanced team to handle all aspects of the business.Sriram knew knowing the importance the human resources his team would require andapproached Kavikrut (Kavi), who had the network to put this team into place. The teamconsisting of Srikanth PNV,Amit Mirchandani,
Rajashekhar MV was finally in place