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Marketing Plan and Strategy of Sony Ericsson –Nepal

Marketing Plan and Strategy of Sony Ericsson –Nepal

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Published by sachdevrahul

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Published by: sachdevrahul on Oct 03, 2008
Copyright:Attribution Non-commercial

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08/24/2013

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Marketing Plan and Strategy of Sony Ericsson – FutureMarketing Plan and Strategy of Sony Ericsson – Future Tech Tech
 
 
Background
 Technology is growing fast in Nepal, causing the cell phone not to be anecessity at this time but a want amongst the Nepali people. The next fewyears will show that more people in Nepal will be purchasing cell phones. Today customers expect more, have more choices and they needed thebest for the amount they spend. So, marketing strategic plan has becomeso important in this aspect.
Keeping in mind the present global and Nepalese market scenario I haveprepared the report to the best of my knowledge and suggested strategicframe work that they could have to implement to have competitiveadvantage in the market
 
 
Introduction: Global Mobile Phone Market:
International Mobile phone market is being growing at a tremendous rate. Based on theresearch by IDC , vendors shipped 346.4 million mobile phones, a YTY increase of 15.0%for Q1 2008. However, the shipments were 13.8% lower than the record shipments in Q42007; the decline was expected owing to the seasonality of the market. More than 100M 3G phones were sold in 2006 and more than 200 m smart phones will be sold in 2008.Market Share of different Brands
16%Others7%LG9%SonyEricsson14%Motorola14%Samsung40%NokiaShare%Brands

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hii . im doing project on business management . can u pls send this assignments on shahroshni30@hotmail.com
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