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Brand

Brand

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Published by itssachin

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Published by: itssachin on Oct 03, 2008
Copyright:Attribution Non-commercial

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11/16/2010

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Branding Elements and Strategies
 
Branding, Packaging,and Labeling
Section 31.1 Branding Elements and Strategies
Section 31.2 Packaging and Labeling
 
Elements of Branding
A
brand
 
is a name, term, design, symbol, orcombination of these elements that identifies aproduct or service and distinguishes it from itscompetitors. Brands include elements such as:Brand namesTrade namesBrand marksTrade charactersTrademarks
brand
A name, term,design, symbol,or combination of these elementsthat identifies abusiness,product, orservice anddistinguishes itfrom itscompetitors.
 
Elements of Branding
A
brand name
, also called a product brand, is aword, group of words, letters, or numbers thatrepresent a product or service.
brand name
A word, group of words, letters, ornumbers thatrepresent aproduct orservice; alsoknown as aproduct brand.

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