A n In tro d u c tio n to C o p y rig h t
a n d R e la te d R ig h ts fo r S m a ll
a n d M e d iu m -s iz e d E n te rp ris e s
T h e in fo rm a tio n c o n ta in e d in th is g u id e is n o t m e a n t a s a s u b s titu te fo r p ro fe s s io n a l le g a l a d v ic e . Its m a in p u rp o s e is lim ite d to p ro v id in g b a s ic in fo rm a tio n o n the subject m atter.
This is the fourth in the series of guides on \u201cIntellectual Property for
Business.\u201d It provides an introduction to copyright and related rights
for business managers and entrepreneurs. It explains, in simple
language, mainly those aspects of copyright law and practice that
affect the business strategies of enterprises.
Traditionally, enterprises involved in printing, publishing, music and
audiovisual creations (film and TV); advertising, communication and
marketing; crafts, visual and performing arts; design and fashion;
and broadcasting depend on copyright and related rights. Over the
last two decades, software, multimedia, and, in fact, all digital
content-driven industries, whether on the Internet or not, have also
come to rely on effective copyright protection, especially as a
revolution is underway in digital entertainment and marketing.
As a result, in a typical business day, a businessperson or employees
of most businesses are likely to create or use materials that are
protected by copyright and related rights.
This guide is intended to help especially small and medium-sized
enterprises (SMEs) to:
\u2013 understand how to protect the works that they create or in
which they own rights;
\u2013 get the most out of their copyright and/or related rights; and
\u2013 avoid violating the copyright or related rights of others.
Nationally customized versions of the guide may be developed in
cooperation with national institutions and local partners, which are
free to contact WIPO for a copy of the guidelines for customization.
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