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8 Questionnaire

8 Questionnaire

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Published by ajaychouhan31

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Published by: ajaychouhan31 on Sep 01, 2011
Copyright:Attribution Non-commercial

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09/28/2012

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1
Collecting primarydata: questionnaires
 
2
Questionnaire
Strict definition
Surveys where the person answering the questionactually records their own answers.
Broad view
Include all techniques of data collection in whicheach person is asked to respond to the same setof questions in a predetermined order.
 
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Important design issues
It is far harder to produce a goodquestionnaire than you might think
Issues to maximize response rates, validityand reliability
Careful design of individual questions (item)
Clear layout of the questionnaire form
logical explanation of the purpose of thequestionnaire
Pilot testing

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