Oversaw editorial content and channels on UK version of the world’s largest music and entertainment site:
overhauled editorial areas to significantly raise user engagement in the site in the UK (CTRs rose by 52%)
developed the consistent and relevant editorial tone for site
managed the day-to-day flow of content from users and large publishersRepresented company externally to media and music companies:
held press briefings to demonstrate new Music product to all key UK journalists at launch in Dec 2009
interviewed and quoted for pieces appearing in national newspapers and magazines
presented to labels and music companies in London to demonstrate new Music productPresented and executive-produced regular live video webchats, and hosted interviews at live shows andscreenings with celebrity guests such as Cheryl Cole, Justin Bieber, Ricky Gervais, and Russell Brand.
, MySpace UK
July 2007 to June 2010
Providing social marketing and creative advertising consultancy to brands and agencies. Current clients includeDDB, York St John University, LG Mobile.Maintaining influential online personal brand via blogging, editing and writing for websites including BrandRepublic’s leading social marketing news site The Wall Blog.Providing training for companies and individuals who have a need to navigate the social web. Current clients includeDDB, York St John University and Bar Lane Studios.
Social Marketing Consultant and Co-Founder
July 2010 to Present
Recent clients include Volkswagen, Virgin Media,Diageo, Tourism Australia (DDB), Whiskas, Coors,Nike (BD), York St John University, LG Mobile100th most followed person in London on TwitterListed by The Daily Telegraph as 5th most influentialtechnology person in UK on TwitterCreative and pro-active with a thoroughunderstanding of online marketing and technology.Key figure in social media with proven track record indigital and social media strategy, audienceengagement and day-to-day running of a majorentertainment website.