Top tools for innovation
Tools for innovation
BEAT YOUR RIVALS THROUGH INNOVATION
Entrenched in process and bureaucracy, larger companies can be slow to respond to changing needs.Conversely, the smaller, more agile company can more easily innovate its way to success: ultimatelyoutflanking the behemoths.
Innovation doesn’t apply speci
fically to creating new products or services though. It can be just asinnovative to do what your competitors are doing faster and more affordably by embracing new techniques.
Much like Japanese electronics and automotive companies did during the 1980’s. T
hey aped existing designand technology but their manufacturing techniques produced products more affordably and made themmore reliable.
Also consider ‘smoothie’ drinks maker Innocent Drinks. They began as a 3
-man team in 1999 and are nowvalued at over 1
00 million pounds. They weren’t the first company to be offering freshly squeezed juice(the larger PJ’s had been for some time before them). However, their branding, ethos and communications
were innovative and they subsequently ingrained themselves into
the buying publics’ psyche.
“Creativity is thinking up new things. Innovation is doing new things”,
the famous economist TheodoreLevitt once said.
So whilst it’s one thing to imagine new ways to solve a problem or need, putting that idea
into practice is
what actually defines innovation. As a small business, it’s therefore imperative to take the
initiative. Embracing new technology, techniques and services can provide a competitive advantage overlarger but slower competitors.
Here’s a collection of products, technologies and websites that can help aid innovation:
Invest in speed.
i7 processors,which have made strides in speed and low power performance. To exemplifythe benefits, consider accounting, tax and advisory company, Grant Thornton LLP who estimated
that by upgrading the companies’ laptops every two years, it would
save around £388 per user fromimprovements to user productivity
and IT efficiency over the laptops’ two
Get colour combinations right
Adobe Kuler is a free online tool to explore, create and share colour themes and combinations. You
can search for inspiration by keywords e.g. ‘calm’ or create colour themes based on uploaded
images. If the interface appears a little daunting at first, Adobe provide a quick tutorial video to get
you up and running.