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Case Analysis Strategic Management Brighter Smiles for the Masses – Colgate vs. P&G [download to view full presentation]

Case Analysis Strategic Management Brighter Smiles for the Masses – Colgate vs. P&G [download to view full presentation]

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Published by mahtaabk
Strategic Management
Case Analysis: Brighter Smiles for the Masses – Colgate vs. P&G

Friday, 02 September 2011

Submitted by:
PGP/14/260 NITESH KUMAR GUPTA PGP/14/290 RAHUL MITTAL PGP/14/280 MAHTAAB KAJLA PGP/14/313 VINNY ARYA

Group V
PGP/14/287 PRACHI CHAWLA PGP/14/315 VISHAD DUBEY

Case facts
 August 2002, P&G introduced Crest Whitestrips; an over the counter teeth whitener  P&G claims that the new product is 10 times more effective as the leading toothpaste, Colgate Tartar Control whiten
Strategic Management
Case Analysis: Brighter Smiles for the Masses – Colgate vs. P&G

Friday, 02 September 2011

Submitted by:
PGP/14/260 NITESH KUMAR GUPTA PGP/14/290 RAHUL MITTAL PGP/14/280 MAHTAAB KAJLA PGP/14/313 VINNY ARYA

Group V
PGP/14/287 PRACHI CHAWLA PGP/14/315 VISHAD DUBEY

Case facts
 August 2002, P&G introduced Crest Whitestrips; an over the counter teeth whitener  P&G claims that the new product is 10 times more effective as the leading toothpaste, Colgate Tartar Control whiten

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Published by: mahtaabk on Sep 02, 2011
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05/12/2014

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Strategic Management
Friday, 02 September 2011
Case Analysis:Brighter Smiles for the Masses
– 
Colgate vs. P&G
 
Submitted by:
PGP/14/260 NITESH KUMAR GUPTA PGP/14/280 MAHTAAB KAJLA PGP/14/287 PRACHI CHAWLAPGP/14/290 RAHUL MITTAL PGP/14/313 VINNY ARYA PGP/14/315 VISHAD DUBEY
Group V
 
Strategic Management© Group V
Case facts
August 2002, P&G introduced Crest Whitestrips; an over the counter teethwhitener
P&G claims that the new product is 10 times more effective as the leadingtoothpaste, Colgate Tartar Control whitening
By 2002, P&G controlled 80% of the at-home tooth-whitening market
Sept 2002, Colgate bounces back by introducing Simply White; a moreconvenient and cheaper product in the same segment
One month after introduction, Simply White captures half the market withCrest WhiteStrips losing 50% market share
Even though consumers think otherwise, P&G engineers have reasons tobelieve that Simply White is not as effective as Crest WhiteStrips
 
Strengths/Weakness
 –
P&G(Company)
Has the
capacity to enter into new untapped markets
and generate the revenues byconstantly making innovative products. Eg Crest Whitestrips
Strong Brand recognition:
world’s largest consumer products company and significant
amount of visibility in oral care segment
R&D backed by sound finances
; $130mn was spent on R&D and initial marketing of Whitestrips
From Income statement
: Decreasing cost of goods sold, Increase in Net Sales from2000 to 2002, Increase in profits
 
Strengths
 
Although there was growth in health care segment which included oral-care sector,
given the high investment on R&D the segment’s contribution
to net earnings was lessin proportion to other segments(12% of sales)
Low operating margin (17%)
Weakness
 
Strategic Management© Group V

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Dakss Ducklay Dhakal added this note
very interesting............. n thank u, its very good reference for my presentation on this case.
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