another survey,Forrester Researchrevealed 84% of marketers have noplans to use online social games in their U.S. marketing strategies in the nextyear.In the understatement of the millennium, Forrester described this as a“missed opportunity” for marketers. Not taking advantage of getting your brand in front of 250 million users does sound like a missed opportunity, don’tyou think?Now, what if I could stand in front of all those marketers who have no plans toinclude social gaming in their strategies and tell them that now the almightyGoogle has joined the party?Would that make you sit up in your ergonomically correct chair?Well sit up straight kids because Google+ now has games including theaforementioned Zynga. It was just a matter of time but now Google and itsrapidly rising in members Google+ offer social games… do I have your attention now?Now, before you go off and start moving monies in your budget from onesocial media pile to another social gaming pile, just remember the one wordyou learned in the first day of marketing class: test.Go out and find some games that match that target demo test, test and testsome more. Be sure you get the game(s) that best fit your needs.And then and only then dear marketers can your get your game on.
Steve Olenski is the Creative Director of Digital Servicesfor the Star Group, a marketing communications agency.He’s written for Ad Age, Ad Week & is a regular contributor to Business2Community.com and SocialMediaToday.com, and was a contributing author for the book, The Age of Conversation III, which brought together over 300 of the world’s leading marketers, writers, thinkers and creative innovators.
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