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Difference between KRA AND KPA

Difference between KRA AND KPA

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Published by ishaa

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Published by: ishaa on Oct 04, 2008
Copyright:Attribution Non-commercial

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08/12/2013

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KRA AND KPAKey Result Areas“Key Result Areas” or KRAs refer to general areas of outcomes or outputs for which arole is responsible. A typical role targets three to five KRA. KRA’s are also known as keywork outputs (KWO’s).ValueIdentifying KRAs helps individuals: · Clarify their roles · Align their roles to theorganisation’s business or strategic plan · Focus on results rather than activities ·Communicate their role’s purposes to others · Set goals and objectives · Prioritize their activities, and therefore improve their time/work management · Make value-addeddecisionsDescriptionKey result areas (KRAs) capture about 80% of a work role. The remainder of the role isusually devoted to areas of shared responsibility (e.g., helping team members, participating in activities for the good of the organisation).EXAMPLESALES [KRA’s]-customer sales revenue-customer servicing level-merchandising-accounts relationship-key accounts / major accounts service=======================================KEY PERFORMANCE AREASThese are the areas within the business unit, where anindividual or group, is logically responsible / accountablefor the results.To manage each KRA, a set of KPI are set .KRA and hence KPI is attributed to the person whocan have effect on the business results and isself measured where applicable.EXAMPLESALES-sales target [15%] growth

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