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How widget-maker Clearspring uses social media to crowdsource product development

How widget-maker Clearspring uses social media to crowdsource product development

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Sep 03, 2011
Copyright:Attribution Non-commercial


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How widget-maker Clearspring uses socialmedia to crowdsource product development
R Linke,September 02,2011
September 02, 2011, 3:53 PM
These days, it seems most people cannot livewithout social media.From Facebook, to Twitter, to LinkedIn, social media hasinfiltrated many aspects of our lives, both personal and professional. Althoughsocial media certainly has the potential to be a huge time waster,used correctly in a business setting, it can also be an enormous time saver. That is what thoseworking atClearspring,makers of the AddThis content sharing platform, have discovered to great success.
 Clearspring has chosen to invest in social media, and the payoff has beenexceptional. Not only does Clearspring use social media externally to connect withand better understand the needs of their clients, it has found ways to make socialmedia an integral part of its internal daily operations. From crowdsourcing tosearching out fast answers to important questions, social media has allowedClearspring employees to work more efficiently.One of the primary tools that Clearspring uses to help employees throughout theorganization connect with each other isYammer,an internal social network. Jim Lane, Director of User Experience for Clearspring Technologies, explains thatYammer, which is equipped with a polling system, "is helpful when you are tryingto get general feedback very quickly. Email tends to be a little bit slower. IM isimmediate, but is a one to one conversation. If I am looking to crowdsource myinformation across the company, Yammer is the tool that we are comfortablewith."

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