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The Holography Times, Vol 5, Issue 15

The Holography Times, Vol 5, Issue 15

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How to Fight Fakes in India?
How to Fight Fakes in India?

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Published by: CHANDER SHEKHAR JEENA on Sep 03, 2011
Copyright:Attribution Non-commercial

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04/14/2012

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www.homai.org
1
The Holography Times
 
FIGHTING
      F      A      K      E      S 
P      I      R       A      C       Y
      D      U       P      L      I      C       A      T      I      O       N
FAKES
      P      I      L      F      E      R       I      N      G 
TAMPERING
            C             O            U            N           T           E           R            F           E           I           T           I           N            G 
      T      H      R       E      A      T      E      N      I      N      G       B      R       A      N      D      I      N      E      G       R       I      T      Y
      R       E      V       E      N      U       E       L      O       S       S       E      S 
        L        O         O         K    -        A        L        I        K        E
      G       O       O       D      W       I      L      L       L      O       S       S 
        B        R         A        N        D        P        R         O         T        E        C         T        I        O         N
TECHNOLOGY
      N      E      G       A      T      I      V       E       I      M      P      A      C       T
      F      R       A      U       D
CRIME
         T         E         R          R          O          R          I         S          T         F         U          N         D         I         N         G 
CRIME
        F        R         A        U         D
FRAUD
FRAUDFRAUD
         B         R          A         N         D         P         R          O          T         E         C          T         I         O          N
         B         R          A         N         D         P         R          O          T         E         C          T         I         O          N
      B      R       A      N      D      P      R       O       T      E      C       T      I      O       N
          C          R          I         M         E
CRIME
          C          R          I         M         E
CRIME
          C          R          I         M         E
         T         E         C          H         N         O          L         O          G          Y         T         E         C          H         N         O          L         O          G           Y
        L        O         O         K    -        A        L        I        K        E
THREATENING BRAND INEGRITY
PILFERING
TAMPERING
            O            U            N           T           E           R            F           E           I           T           I           N            G 
THREATENING BRAND INEGRITY
REVENUE LOSSES
      G       O       O       D      W       I      L      L       L      O       S       S 
BRAND PROTECTION
NEGATIVE IMPACT
         T         E         R          R          O          R          I         S          T         F         U          N         D         I         N         G 
      T      H      R       E      A      T      E      N      I      N      G       B      R       A      N      D      I      N      E      G       R       I      T      Y
DUPLICATION
        D        U         P        L        I        C         A        T        I        O         N
DUPLICATION
TAMPERING
TAMPERINGTAMPERING
BRAND PROTECTION
BRAND PROTECTION
        B        R         A        N        D        P        R         O         T        E        C         T        I        O         N
      T      E      R       R       O       R       I      S       T      F      U       N      D      I      N      G 
TERRORIST FUNDING
        P        I        L        F        E        R         I        N        G 
            C             O            U            N           T           E           R            F           E           I           T           I           N            G 
            C             O            U            N           T           E           R            F           E           I           T           I           N            G 
COUNTERFEITINGCOUNTERFEITING
THREATENING BRAND INEGRITY
THREATENING BRAND INEGRITY
NEGATIVE IMPACT
Endeavour to protect products and people
 
Endeavour to protect products and people
The Holography Times
September 2011 | Volume 5 | Issue 15
HoMAI quarterly newsletter
www.homai.org
 
www.homai.org
2
The Holography Times
News Bytes
 
BOBSTGROUP.COM
VISION
FOIL
 
104 H
The real thing
The VISIONFOIL 104 Hologram from BOBST gives you and your customersthe strategic advantage needed to win the war against product andbrand piracy, delivering ultra precise application of every size andtype of hologram currently in the market, plus many that are not yetcommonplace. From banknotes to visas, and from tickets to packaging,the VISIONFOIL 104 H handles them all effortlessly.
After all, it’s the real thing.
 
www.homai.org
3
The Holography Times
Dear Readers,Welcome to the 15th issue of The Holography Times.Counterfeiting is not a new phenomenon for Indianindustry. It is increasing with an alarming rate in Indiathreatening brand integrity in almost all industries.But when it’s about currency and product related to lifeand health of consumers it is a matter of concern. Therecent news published in a leading newspaper statedthat “four in every 1,000 notes are fake in India”.Curbing counterfeiting seems like a pipe dream, but,it can be diminished to a certain extent with proper approach and strategy. Our cover story along withglobal view will help you in revaluating your approachagainst counterfeiting.Further, from this issue onwards we are starting a newsection “Counterfeit seizure report” which will updatethe reader on quarterly counterfeit seizure happenedin India. As always we look forward to receive your feedback /critics. Please email us at info@homai.org.With Regards,C S Jeena
In this issue
4-6
News Bytes
8
 Viewpoint
Global View 14
Counterfeit Pharmaceuticals and BrandAuthentication Solutions
Counterfeit Seizure Report 16Tender Updates 17Global Patents 18Upcoming Events 19
Fighting Fakes

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