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Some of our main customers:
2 .REVIEW OF LITERATURE:-
STATEMENT OF THE PROBLEM:
Theoretical back ground:
Definition of advertising:-
Advertising in print media:-
ABOUT YELLOW PAGES:-
Market Share of PUNE YELLOW PAGES Pvt. Ltd
Sr. No Name of yellow pages players No of subscriber %
From the survey report, we have find that:-
Importance of Advertising in print media in present scenario
These are the following
Printing & Design:-
MEANING OF RESEARCH:-
OBJECTIVE OF RESEARCH:-
DEFINITIONS OF RESEARCH:-
Broadly there are three types of research designs:-
1. Exploratory research:-
2. Descriptive research:-
METHODS USED FOR DATA COLLECTION:
SAMPLING METHOD USED:-
DATA ANALYSIS AND DATA INTERPRETATION
01. Do you know space selling?
02. Are you aware about the yellow pages?
03. Last year, you are given in which Yellow pages
NAME OF YELLOW PAGES NUMBER OF FIRMS
04. How frequently you refer Pune yellow pages?
05. Do you require promotional strategies for your product or services?
06. If yes, what do you prefer?
(A) Print media (B) Magazine
(c) Personal selling (D) Other
Helpful Level No
07. If yes, Why you prefer print media as a promotional as a promotional
Response No. Of Respondent
08. Have you ever given any advertisement on print media pages?
a. Yes b. No
09. FREQUENCY OF RETAINING ADVERTISEMENT
FREQUENCY NUMBER OF FIRMS
10. Would you like to promote your business through Pune yellow pages?
11. If no, what is the reason you do not like to promote your business in Pune
Yellow Pages. Why?
1. Price 2. Popularity 3.Due to new launch in market
SECONDARY DATA FINDINGS:-