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Table Of Contents

GOA TEAM OF HELLO PUBLICATION
Call centers Helpline 2412121
Yellow Pages Travel Talk
What‟s on Hello City
Goa Food & Night Life Hello Blitz
Guide
Hello Goa Maps
Hello Blitz:-
Hello City:-
Travel Talk:-
Hello 2412121:-
Some of our main customers:
Highlights:-
OBJECTIVES:-
1.3. SCOPE:-
2 .REVIEW OF LITERATURE:-
STATEMENT OF THE PROBLEM:
Theoretical back ground:
Definition of advertising:-
Advertising in print media:-
ABOUT YELLOW PAGES:-
Commitments:-
Competitors:-
Acceptability:-
Strategic Relationship:-
Employees:-
Management:-
Product:-
Price:-
Place:-
Promotion:-
MARKETING STRATEGIES:
Market Share of PUNE YELLOW PAGES Pvt. Ltd
Sr. No Name of yellow pages players No of subscriber %
From the survey report, we have find that:-
Topic Justification:-
Importance of Advertising in print media in present scenario
These are the following
Printing & Design:-
MEANING OF RESEARCH:-
OBJECTIVE OF RESEARCH:-
DEFINITIONS OF RESEARCH:-
RESEARCH PROCESS:-
RESEARCH DESIGNS:-
Broadly there are three types of research designs:-
1. Exploratory research:-
2. Descriptive research:-
DATA COLLECTION
SECONDARY DATA:-
METHODS USED FOR DATA COLLECTION:
SAMPLING METHOD USED:-
DATA ANALYSIS AND DATA INTERPRETATION
01. Do you know space selling?
Interpretation:
02. Are you aware about the yellow pages?
RESPONSE NO
03. Last year, you are given in which Yellow pages
NAME OF YELLOW PAGES NUMBER OF FIRMS
04. How frequently you refer Pune yellow pages?
Option Response
05. Do you require promotional strategies for your product or services?
EFFECTIVENESS NO
06. If yes, what do you prefer?
(A) Print media (B) Magazine
(c) Personal selling (D) Other
Helpful Level No
Interpretation:-
07. If yes, Why you prefer print media as a promotional as a promotional
Response No. Of Respondent
Interpretation
08. Have you ever given any advertisement on print media pages?
a. Yes b. No
09. FREQUENCY OF RETAINING ADVERTISEMENT
FREQUENCY NUMBER OF FIRMS
10. Would you like to promote your business through Pune yellow pages?
Yes No
11. If no, what is the reason you do not like to promote your business in Pune
Yellow Pages. Why?
1. Price 2. Popularity 3.Due to new launch in market
FINDINGS:-
SECONDARY DATA FINDINGS:-
CONCLUSION:-
LIMITATION:-
SUGGESTION:-
ANNEXURE
BIBLIOGRAPHY
WEB LINKS:-
EXHIBIT-I
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Published by: Rohit Dubey on Sep 03, 2011
Copyright:Attribution Non-commercial

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04/13/2012

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