A motivated person will be ready to act. How he actually acts is influencedby his perception of the situation.
is a complex process bywhich people select, organise, and interpret their sensory stimulation into ameaningful picture of the world.Telecom industry is one of the fastest growing and the next best
revolutionary concept in today‘s communication. As w
e know that cellularphone are now used as one popular tool in communicating with each other.People are getting benefited in numerous ways. Increase in the teledensityand the net mobile phone addition which is around 50% every year hasmade cell phones business go swift.This industry is not only restricted
to urban areas. It‘s growing popularity
has been flagged in rural areas as well. Availability of high end featureswith affordable price tag has made this industry to penetrate into rural areas.These radical changes marks out that telecom industry has brought a boomto our economic development creating a high perceptional value in betweenthe makers of the cell phone companies, the retailers selling these phonesand the consumers using these phones. If we take a look at thedemographics of INDIAN consumers with respect to cell phone marketsthen it is predominantly huge the reason being rise in need of communication in day to day life.MICROMAXX a popular cell phone maker in INDIA has tapped the marketby adopting the strategy of making low cost mobile phones and adding highend features to these models. The major reason being consumers in Indiahas unique preferences with respect to the selection of mobile handsets.Therefore, the company is focusing on innovation, design and use of latesttechnologies to develop products at affordable prices. In addition to that