verb [I or T] mainly USAto try to persuade someone to dosomething:
She pitched her idea
me over a business lunch.They are pitching
business at the moment.
Cambridge Advanced Learner’s Dictionary
the act of presenting a proposal to abroadcaster – either in person or inthe form of a document
became common practicein the early days of cinema when studiosneeded an expression of the passion thatwas not always evident in written words.“You write the words, but you pitch thefeelings.”