INTRODUCTION United Biscuits founded in 1948 with the merger of two Scottish family business, these were McVities

& the price and McFarlane Lang group. It was developed further more when they acquired Crawfords Biscuits and MacDonalds biscuits. More recently in 2000, United Biscuit was bought by final realm that was a consortium of investors and the company reverted to a private company status. United Biscuit are US $2 billion branded company which is the largest producer of biscuit in 1.5 billion tons of UK market. Baking biscuit since 1850 and selling in more than 100 companies. The first McVities original digestive was baked in 1892. Operations The core of business is in United Kingdom, where it produces biscuits, crisps and other snacks under a number of brands including McVities biscuits, KP Nuts, Hula Hoops, McCoys crisps and Phileas Fogg snacks, Jacobs cream crackers and Twiglets. The company headquarters are in Hayes, Middlesex. The companys main UK distribution centre is at Ashby-de-la-Zounch where it also has a factory manufacturing KP Snacks. The company manufactures in a number of countries across Europe, such as the Netherlands, France and Belgium United biscuit network The United Biscuits network, a closed-circuit radio network serving their factories across the UK which was active from 1970 to 1979, spawned the career of UK radio present Steve Allen and TV radio personality Dale Winton. UB International UB International (UBI) drivers the marketing and sales of UBs biscuits and snacks around the world. Well known European brands are increasingly becoming loved international and UB developed markets and availability. This achieved either through direct representation in these countries or through an authorized distribution. United biscuit uses a consumer led approach for key brands in key markets. It aims to meet consumer needs in the three main global snacking trends health pleasure and convenience. This consumer focus, combined with excellent products and relevant brand value, has made UB a growth engine of the UB group. To further accelerate this group, UB is increasing its market investment in key markets, in addition to entering into new markets with great potential.

OBJECTIVES OF THE PROJECT

To identify the distribution channel, structure and production form. To identify the structure of channels partner their margins, commission. To identify how the products are services marketed and how the conflicts are resolved. To identify the product pricing strategies. To identify the company physical distribution management, who is responsible for designing and setting up channel?

To identify logistic and its cost.

DISTRIBUTION CHANNEL United Biscuit follow indirect form of distribution channel just because it is an FMCG company and for FMCG Company it is very difficult to follow the direct flow of distribution channel it cannot open a company owned outlet especially for biscuit manufacturing company, the company cannot open a different outlet with number of biscuits brands. Structure United Biscuit have it presence in three structures of channels they are as: G.T (general trade) General trade can be called as the flow of products involving all the channel partners right away starting from manufacturer C&Fs agents stockiest distributer retailers and customers Here is the distribution channel of United Biscuit

Manufacturing Plant

Depot Patparganj, New Delhi Stockist Sales Officer

Retailer

Consumer

M.T (modern trade) The supermarkets, hypermarkets do fall in this definition. The modern trade is opposite to traditional sale methods based on marketing techniques, for instance in self service shops you have no more sales attendants behind a counter and now the customer can touch the articles. The more expensive goods will be ready at hand whereas youll have to bend to reach the good with fewer added values for store. A few articles will be offered at rock bottom prices with much publicity In order to attract as many as customers as possible. The display of goods is very much important. The distribution channel of modern trade can be as:

Manufacturer

C&F agents

Giant retailer

Consumer

E.C (emerging channels ) This is the latest and modern form of distribution channel. It is mainly focused on the areas like school canteens, hospitals canteen and in house mess, government office canteens and hotels. Under this format the orders are taken in bulk for a particular period of time. This type of trade is only successful with maintaining the relationship with the client either by email, call or personally meeting them. The format of emerging channel can be as

Manufacturer

C&F agents

E.C channel partners

Consumer

Product form The company is biscuit manufacturing company so it follows so it follows a package form of products Requirement in packing of biscuit can be as good quality and gravure printing, best price, and samples also available, quality certificates like ISO approval, superior printing quality, prevent it from leakage, automatic packaging film for candy handle with care

CONCLUSION United Biscuit is a leading FMCG company in India, since its existence from the year 2009 it have shown accelerate growth in FMCG portfolio. Consumers in India are also spending more in FMCG as their standard of living is growing. U.B has placed itself successfully in the position of market leader in FMCG products. Though there was some downfall in sale and profit of the company in the begging but after U.B has shown considerable rise in both sales and profit. The future of the company is also looking bright as FMCG market in India is still expanding and so we can safely conclude that U.B will be able to secure number one position in FMCG products in coming years.