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Advance Management

Advance Management

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Published by 1830004088

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Published by: 1830004088 on Sep 04, 2011
Copyright:Attribution Non-commercial

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04/13/2012

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Amity Business School
1
Marketing & Sales Vision India - 2011
 
Consumerism
 –
Rising aspirations and standard of living
Online Social networks/ news group/ chatrooms
E. commerce
 –
shopping online
Media influence on children/youth - Licensed merchandise
Popular character Licensing arrangements across prod.categories
Use of Brand Placement/ Integration / Celebrity testimonial 
 
Retailers to market “experience” rather than products
Reward & incentives for profitability
Emotional connect with consumer - Reality shows/IPL/film
Global Vision, Local Focus
 
Amity Business School
2
Transition from Traditional living to Modern living
Home envir. Time pressure- busy lifestyleHome a comfort zone
 –
A/c/ Durables/ Gadgets/Gym/ Home Theatre.Social Clanning/Network
 –
frequentlyvisits to Food joints/ courts/ cafes
Demographic
Family life cycle Nuclear / unitary family structures
Life changing events Indulgence & escape from routine
Cultural-Social Environ. Cultural values & attitude - changesEducation & well paying job - a top priority
 
Amity Business School
3
Marketing Head
MgrSalesMgrPromotionMgrMRMgrLogisticsMgrCustomerService

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