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Social Media and Events Report 2011

Social Media and Events Report 2011

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Published by Heikki Hallantie
A report on how social media is used in events worldwide.
A report on how social media is used in events worldwide.

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Published by: Heikki Hallantie on Sep 04, 2011
Copyright:Attribution Non-commercial

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Social Media & Events Report 2011:
How Is The Event Industry Using Social Networks?
amiando.com - July 2011
 
amiando.com
– 
online event registration & ticketing
Social Media & Events Report 2011: How is he event industry using social networks? 
1
 
Table of Contents
Executive Summary ................................................................................................................................. 2Analysis .................................................................................................................................................... 3What we have asked ..................................................................................................................... 3How important is social media as a marketing tool for event organizers? ......................... 3Which social media channels are used? ............................................................................. 4............................................................................................................................................ 4Will the social media activities change in the future? ........................................................ 5How much content is produced every week for social media platforms? .......................... 6What goals do social media activities have?....................................................................... 7Figure 5: defined social media goals ................................................................................... 7Which goals could be realized so far? ................................................................................. 8Comparison: Defined social media goals vs. realized goals ................................................ 9Which reasons prevent event hosts to use the potential of social media? ..................... 10Are social media monitoring tools used?.......................................................................... 11What kind of monitoring tools are being used? ............................................................... 12Which social media channel has the most marketing potential for events? .................... 13The 8 most important results ...................................................................................................... 14How to: Social media tips for the event industry ........................................................................ 16Network-related tips ................................................................................................................... 19Facebook ........................................................................................................................... 19Twitter ............................................................................................................................... 20Other networks ................................................................................................................. 22Attention! Social Media dangers ................................................................................................. 24Finally .................................................................................................................................................... 25The Authors ........................................................................................................................................... 26About amiando
 
amiando.com
– 
online event registration & ticketing
Social Media & Events Report 2011: How is he event industry using social networks? 
2
 
Executive Summary
 
Once planned as just a medium of information the internet has turned into an instrument of communication. People are connected via Facebook, Twitter & Co. Social Media has become animportant topic of conversation. But how does the event industry use social media?
amiando, Europe’s leading tool for online registration and ticketing, has set
itself the goal to figureout the latest trends, current problems and future expectations of event organizers regarding socialmedia. Moreover, this report will provide you with useful tips and suggestions for an effective usageof social media instruments to promote your event.After the successful social media s
tudy “Twitter for Events”
in 2010, here comes the Social Media &Events Report 2011. Almost 1,000 German and English speaking event hosts took part in the surveyfor the Social Media & Events Report 2011 and answered our questions.The most important findings at a glance:Besides these and other interesting poll ratings, we put together helpful tips and actionable tricks foryour event promotion with social media.
1.
 
The most used social media channel
The survey results show that most event hosts are mainlyusing Facebook. Twitter is following on second place. Incontrast, MySpace is far behind.
Result:
Findings imply that Facebook and Twitter are themost important social media platforms for eventorganizers.
2.
 
Defined and realized social media goals in comparison
Defined goals (blue) deviate slightly from the realized goals(green). Increasing the awareness for an event is the mostcommon and implemented goal.
Result:
The set social media goals of event hosts arerealistic.
3.
 
The utilization of monitoring tools
The majority of event hosts are not monitoring socialmedia platforms. Only 37% of organizers are usingmonitoring tools.
Result:
The majority of event organizers has not yetrealized the importance of social media monitoring.

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