From Still to Motion– The Business Manifesto
by Richard Harrington — CEO,RHED Pixel
You are about the read the
twelve most important things
I’ve learned about the business of videoproduction. These are my opinions, but are formed from my lifelong career as a journalist,storyteller, and business owner. I’ve always been an entrepreneur... and have launched manydifferent media ventures through the years from a magazine, to websites, two full-service designcompanies. I’ve been lucky (at least most of the time). I was there for the start of nonlinear video editing on computers, posting of video to the Internet, the ﬁrst digital video revolution, andthe second (the merging of photography and video).I’ve always been a bit of a technologist. Computers came easy (I was literally born into thecomputer revolution). I am well known as a technology author... but those books and training videos come from the hands-on experience of running a visual communications company calledRHED Pixel. In the next few pages, I am going to share what I’ve learned over the last threedecades (and yes, I will need to gloss over some of the nitty gritty details). You may know some of these things already, but this is what I wish I knew when I decided to start in the video business.Take advice for what it is… an attempt to save you the pain of failure and the frustration of wasted time. Not all advice works for all situations, but I hope at least a few of these will gain youa client and give you some well-earned peace-of-mind.