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Franchino Viceral
GRAPHIC DESIGNER 
+
ILLUSTRATOR 
 
AS A yOUNG ARTIST, I began with creating illustrations and artworks with traditional media, such as pencil, pen, colored pencils, and oil pastels.M works in traditional media were mainl caricatures, where m drawing stle evolved from simple Western stles to a Japanese manga-inspiredstle. Eventuall, I came up with m own stle, taking features from both stles. I was also exposed to other media such as oil and watercolorpainting, with training in art workshops. Now, I have been able to incorporate m drawing stle using digital media such as vector art.Before, m artworks were created for personal use onl, or as an escape from the sad and stressful realities that I faced ever da. The ma havealso been representation of an idealized world that I envisioned.As I matured and entered formal training as a Fine Arts major, I gained more interest in themes related to Philippine histor, art and architectureurban planning and heritage conservation. Therefore m works would include Philippine or historical graphic elements. M exposure to relevantissues in the world toda also helped, through m involvement in The GUIDON as a member of the Graphic Design staff and eventuall asGraphic Design Editor. Providing design solutions for the common people was also one important lesson I learned in m majors, and throughArtiller, the newl-formed Information Design organization. From time to time, m works would include themes about pop culture and realitiesthat our generation faces.Now, m works were less about idealization and personal satisfaction, but rather more about sharing an idea or message to an audience throughvisual media and providing them design solutions that are applicable to the real world. Instead of concocting was and means to escape theproblems of the world, wh don’t we instead put our energies in understanding the problems, finding references, and coming up with realsolutions?
artist’s statement
FRANCHINO E. VICERAL
 
HI!
A SIMPLE SMILE AND GREETINGCOULD TOTALLY CHANGE ONE’S DAY.
2009
 
Date
Postcard
 
ProJect tYPe
4.25 x 5.5 inches
 
Dimensions
School Project
 
PUrPose
Illustrator
 
tool UseD
Postcard design used as part of a press kit project
hi!
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