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Table Of Contents

Foreword
Preface
Introduction: What is Twitter?
The Power of Ambient Awareness
The Attention Economy
A New Kind of Communication
The State of Micro-Messaging
A Micro-History of the Medium
Micro-Messaging Today
Micro-Messaging at Work
Micro-Messaging for External Communications
Micro-Messaging for Internal Communications
Best Practices for Micro- Messaging in Business
Challenges in Micro- Messaging for Business
The Future of Micro-Messaging
Conclusions
Acknowledgments
Contributors
P. 1
Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time: Communication, Connections, and Immediacy--140 Characters at a Time

Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy--140 Characters at a Time: Communication, Connections, and Immediacy--140 Characters at a Time

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Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communications platform. This new O'Reilly Radar report reveals:

- Best practices for micro-messaging in business- Pitfalls to avoid in this instant, very public medium- New methods for customer service and quick market research- How micro-messaging can help you reduce email and eliminateunproductive meetings

With Twitter and the Micro-Messaging Revolution, you can master this new channel and harness the powerful forces of fast information, ambient awareness, and the attention economy.

Twitter and other micro-messaging services are catching fire as people realize these lightweight applications can be powerful tools to communicate, connect, and learn. With its potent mix of simplicity, utility, mobility, and sheer human appeal, micro-messaging is poised to become a major communications platform. This new O'Reilly Radar report reveals:

- Best practices for micro-messaging in business- Pitfalls to avoid in this instant, very public medium- New methods for customer service and quick market research- How micro-messaging can help you reduce email and eliminateunproductive meetings

With Twitter and the Micro-Messaging Revolution, you can master this new channel and harness the powerful forces of fast information, ambient awareness, and the attention economy.

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Publish date: Dec 1, 2008
Added to Scribd: Sep 05, 2011
Copyright:Traditional Copyright: All rights reservedISBN:9780596156046
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9780596156046

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