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FH survey CS job ad skills

Info collected from 30 content strategy jobs adverts in summer 2010 and thenpasted into a CV-style format:-8 UK jobs on 18 July 2011-2 UK job on 25 July 2011, 19 US-1 UK job 1 August 2011Survey scope: Intended to cover worldwide postings but European jobsearches were localised so I was unable to find localised search terms for content strategy/ist or to translate. Hence there is a US and UK bias. (Open tohelp with this if anyone is able to translate European language ads.)Note: essentially the info below is acting as a data dump and an initialrecording of the type of skills and requirements that employers are seekingwhen hiring for a content strategy role. It’s a little messy but it builds aninteresting picture of the current market requirements.

Titles advertised for:

Lead content strategistHead of content strategyHead of Online Content StrategyWeb Content Manager Global Digital Marketing & Media Manager Senior Content Manager Freelance Content StrategistHead of contentContent Strategist/Copywriter Content Strategist & Designer Content strategist/IASenior-level Interactive Content StrategistSenior Web Content StrategistContent Strategist Freelance New York CityeCommerce Digital Content StrategistContent strategistSocial Media Content Strategist / Interactive Copywriter Social Content StrategistDigital content strategistHead of Content Strategy

Rates

£45-55K [head of CS]£55000 - £65000 per annum + bonus and benefits (senior CS)£24000 - £28000 per annum + £4k bonus (web manager)£50k approx (head of content Tui)$75-100,000 (digital content strategist Grow)75-80k (3 month contract to perm) to start ASAP

Disciplines, departments, purse strings

Sales & Marketing/Comms

UX/IA

Locations

London and various UK/regionalNYC, California & various US/regional

Employers

B2BB2Ce-commerceComparison sitesConsumer brandsAdvertising AgenciesMarketing consultancyUniversity / training orgs

Character traits

Curiosity about the inner workings of the ”interweb”Can spot opportunities for improving content at strategic and detailed levelAmbition, drive, creative spark

Skills / tasks

responsible for managing the Content Management team in order to drivesalesliaise with various internal and external teams in order to develop themarketing, email and content strategy that will drive traffic to the site andincrease conversionleading and managing effective worldwide Web content strategies.expertise across the marketing mix, especially digital and socialability to lead and build teamscreate and continually develop the content strategywrite and edit extensive content for the site (from short product descriptions tolengthy buying guides or regular insightful blog entries). You must haveknowledge of SEO and social media.Champion contentLead and grow the content practicePrimary responsibility for the quality, strategy and integrity of all contentinitiativesIdentify and leverage opportunities for content and digital business growthfrom existing clientsIdentify and leverage opportunities for content and digital business acquisitionfrom new clientsResponsible for not only what is written in terms of descriptive content butalso to look at their online point of sale technology and make the necessarychanges in terms of usabilityDrive traffic and measure metrics. Content Strategy includes all content of thewebsite including TEXT, PAGE DESIGN, USABILITY and WEB ANALYTICS.Review all descriptive content that is acquired and displayed on theecommerce website- Identify and deliver a strategy to acquire more content and manage current

content- Drive and deliver on overall content strategy to improve conversation withminimal costs- Look at customer usability of the ecommerce website and make necessaryimprovements* Content management and product merchandising and develop their strategy* Content writing and editing - short product descriptions to lengthy buyingguides* Moderate their forum and support social media* Ensure copy is optimised for SEO* Report on traffic and campaignssupport and develop new product launches, new functionalities, brandinitiatives, value and campaigns with web content and assets as required.commercially minded and experienced Senior Content Manager strong copywriting, editing and communication skillsexcellent written Englishability to work to deadlines and at pace.- Putting in place a targeted content strategy through the development of customer segmentationThe Freelance Content Strategist will play a major role in shaping the editorialcontent and voice of HUGE and our clients. The role spans the lifecycle of aproject from initial strategy discussions to conceptualizing project solutions todeveloping content features that attract and retain users while maintainingbrand integrity. The Content Strategist will collaborate with HUGE interactiondesigners, developers, and graphic designers to create interactive contentsolutions.TUI:Identify missing content and information about our products and servicepre- and post-bookingSource, generate, structure and manage the necessary information typesrequired to effectively sell and service holidays across sales channels (callcentre/online/retail agents)Audit and continually improve the relevance, accuracy and timeliness of content already managed by the businessDevelop processes and technology to drive collection and storage of holiday content from a variety of sourcesTo oversee the distribution of this content to the relevant sales channel1. Content strategyIn order to understand the requirements for content it will be necessary toseek to understand customers’ and agents’ needs for different types of information throughout the customer journey.