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The world is changing and it goes faster and faster than ever. Businesses have to adjust as a new age has began. This is the age of web 2.0 technologies, the age of Social Media.
It wasn‟t an easy part. I grew up in the age where people can transfer photos via Bluetooth and
sendringing tones via infrared. The Cluetrain Manifesto Effect is my attempt to look back on how it all beganand what changed after more than a decade of manifesto.
Let‟s see if it still matters after a decade.
In the Beginning of the World Wide Web
The Internet before was very exclusive for only people who can use it and m
ost people didn‟t care about
it. Market place was the hub of civilization. Communication and interaction is key. There is always a needto be heard and be discovered. Everyone is an audience to another
The Need to be liked on Facebook
8 Web is viral. One liked topic in your
friend‟s steam can reach your network. Your friend‟s friend and so on.
It gives you a room with no parents to nag you, no professors to send you to the disciplines office, just youand your decisions.
Tweet is cheap
Conversation is what binds and nurtures a community. Projects are now being launched gathering people
from all walks of life and organize projects that we‟re simply impossible in the traditional way of building
Markets are likes, comments, tweets
Now a days, it takes one twitter search to know that everyone else is talking about. A trending topic wouldsay what people love to rant or share online.
Type a status that has I wan‟t to “buy a new domain” and
someone else will reply and give you a link where you can see their offerings.
The #Hashtagged Organization
The Web builds that pyramid out of bricks instead of pure sand. It liberates us and gives us the feeling of freedom. It disregards the job title or pay check amount for anyone to be connected to everyone.