GEC Business Review
2011 © GE Consult Group
7 Business Proposal Writing Tips
By Kelvin WongJuly 3, 2011
The business environment nowadays’ is simply aggressive, stiff, fierce and ever-changing. The extent towhich your business succeeds or fails often relies upon that your business's ability to be awardedbusiness contracts and/or to attract other parties (or partners) into partnerships and/or strategicalliances. As a rule of thumb, to accomplish either one requires two core elements:1. Creative ideas; and2. Ability to present those creative ideas in a well-developedbusiness proposal.In brief, business proposals are developed for the following reasons:(a) you have a business idea or concept that you intend to proposeto someone with the goal of gaining support, funding etc. Hence,you need a business proposal to make a great impression, and beable to explain all aspects of your proposed concept unmistakably;(b) a business entity has called for biddings or has invited you tosubmit a proposal. In other words, you will be playing as one of thethree or four bidders for such dealing. Your business proposal muststand out from those dozens of submissions.The
tips below are guidelines that consultants at GE Consult Group follow during thedevelopment of a business proposal for a client. Here we go:
Before begin writing the proposal, you should consider summarizing the idea and concept of yourbusiness in 2 to 3 sentences, and these sentences are even understandable by a lay person. If they don'tgrasp the basic idea, you should rewrite.
Strive to Communicate (not to impress)
If you have a good idea and it’s communicated clearly and effectively, the recipients will likely beimpressed. In contrast, if you try to baffle them with your fancy words, you will likely lose ground.
Your business proposal will be competing with other proposals which prepared by professional writers,graphic designers and desktop publishers. You may not have those resources at your disposal; however,you should ensure error-free in terms of typing, spelling and grammar.
Printing and Binding
Print your business proposal on good quality paper, the finishing should use either a laser printer or atleast a good quality bubble jet printer. To have a professionally presented document, you businessproposal needs a nice binding.