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Social Media and Tourism Conference

Social Media and Tourism Conference

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Published by Ola Odejayi

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Published by: Ola Odejayi on Sep 06, 2011
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The Social Media &Tourism Forum
Content-Strategy-ROI…
This is it!
 The Social Media & Tourism Forum that will enable a networking platorm or the much-neededconversation on the potentials social media has or changing the ace o tourism in Arica. Our array o speakerswill present key case studies, solution driven, practical and engaging presentations, that will intrigue, inspireand challenge delegates, even as social media transorms our every day way o doing things! This orum willdemystiy and simpliy the juicy benets o Social Media to the hospitality, travel & tour industry!
 Amongst other key benets, this orum will give you...Detailed 
understanding o how to ormulate an engaging social media strategy or the hospitality, travel &tourism industry 
Grasp
o relevant and appropriate social media and social networking platorms or driving growth in thetourism industry both domestically and internationally 
International best practice
or doing hospitality, travel and tour social media and digital marketingcampaigns right and keeping it right! 
Insights
into relevant web analytics and SEO optimization! 
 Appreciation
o the juicy benefts o Social Media or Tourism rom an ROI perspective. A practical 
“how-to” 
guide o using social media or proactive and engaging hospitality, travel & tourismreputation management & crisis communication! 
For more inormation sponsorship & exhibition, please contact Ola Odejayi: (ola@gptrainingsa.com, +27 72 550 0562)
16th – 17th Nov 2011
Southern Sun Grayston, JHB, South Africa
Forum Presenters
Mike Saunders: 
CEO
- DigitLab
Kay Walten: 
President & CEO
- Kay Walten Group, USA
Akanksha Goel:
Chie Enthusiast -
 
Socialize, Dubai 
Marvin Tumbo: 
Founder 
- Social Light Media, Kenya
 Janalyn Froese: 
Online Marketing Manager 
- Singita Game Reserves
 Wesley Lynch: 
Founder & CEO
- Realm Digital 
Steuart Pennington: 
CEO
- South Arica The Good News! 
 David Ryan: 
Managing Director 
- Rhino Arica
 François Muscat: 
Internet Marketing Consultant 
-
WSI 
André Strauss: 
Digital Strategist 
- Tisco Media
 Angus Robinson: 
Executive Creative Director 
- Native
Jacques Maritz: 
 JM Media Facilitators
Ruth Ibrahim: 
Co-Founder & Managing Director 
- Yellow Mesai, Tanzania
 Maggie Verster:
 Social Media Enthusiast 
 
GLOBAL PROSPECTUS TRAINING (PTY) LTD.
 Johannesburg - Tel:
+27 11 781 6222
Fax:
+27 11 781 6044
Pietermaritzburg
 
- Tel:
+27 33 391 4229
Fax:
+27 33 391 5722
Chief Executive Ofcer
- Dhevaraj Pillay
 Auditors
- Russell Bedford SA (Jhb) Inc.
 Legal 
- DA Morris & Associates
 Marketing
- m2@globalprospectus.co.za
 Design
- www.mustardseedcreations.co.za
Who will you meet?
Tourism ProfessionalsTourism marketing staff Tourism StrategistsTravel & Tourism ProfessionalsHoteliersLodges and Game ReservesTour and Safari OperatorsDestination Managers
Public Sector Tourism ofcials
Tourism Associations and AuthoritiesDigital MarketersSocial Media StrategistBloggers and Content generators
Forum Motivation!
From Cairo to London,
Social Media
is fast changing the way weengage our world and interact with each other. Media has gone digitaland everyone is a participant. Communication options are exploding andinformation, comments, reviews are instantly and universally available.With the growing popularity and acceptance of 
social media and socialnetwork platforms
, the voices of visitors and tourists have never beenmore powerful. In fact, what visitors and tourists have to say about yourbrand using
social networks
is in many ways gaining more credibilitythan advertisement. Once on the Internet, these reviews and commentshave the potential of spreading virally in an instant!
To be sure, the emergence and growth of social media will have a signicant
effect on the
hospitality
,
travel and tourism industry
. For the hospitality,travel and tourism industry, social media platforms are becoming acceptableand unique avenue to promote brands and services, engage visitors &tourists…! Howbeit, the truth is that this emerging
social media digitalinteractive culture
presents the tourism industry with both huge challengesand exceptional opportunities. The plethora of options and fragmentation
of markets means old school media methods are no longer sufcient! The
future of the
hospitality, travel and tourism industry
will be greatly and
signicantly inuenced by
Social Media!
Therefore, we need to respondpractically to challenging questions such as:
 How does the tourism industry leverage the juicy benets of social 
media and social networks to achieve desired visitor experience, drivedomestic tourism growth and increase global competitiveness?What should the strategy, the message, the channel and processesbe? Is it worth it? What is the return on investment and how do wemeasure success?
This Social Media & Tourism Forum will bring together a pool of innovative and savvy experts both within and beyond the tourismindustry, who will provide insightful and practical guide to developinga successful and rewarding social media strategy for the hospitality, travel and tour industry! Don’t miss it!
Ola Odejayi (@olaodejayi)Programme Director+27 11 781 6222+27 72 550 0562ola@gptrainingsa.com
Don’t miss thePost-ConerenceWorkshop - 18 Nov 2011
 
GLOBAL PROSPECTUS TRAINING (PTY) LTD.
 Johannesburg - Tel:
+27 11 781 6222
Fax:
+27 11 781 6044
Pietermaritzburg
 
- Tel:
+27 33 391 4229
Fax:
+27 33 391 5722
Chief Executive Ofcer
- Dhevaraj Pillay
 Auditors
- Russell Bedford SA (Jhb) Inc.
 Legal 
- DA Morris & Associates
 Marketing
- m2@globalprospectus.co.za
 Design
- www.mustardseedcreations.co.za
Forum Agenda - Day One
8.00 >> Registration/Refreshment/Connect8:45 - 9.00 >> Introduction/Welcome (ForumModerator)9:00 - 9:30 >> Opening Keynote
-
Social Media &Tourism- A Strategic Imperative!
9:30 - 10:15 >>
Steuart Pennington: 
CEO
- South Africa The Good News!
 
 Africa’s Global Competitiveness – Benets for Tourism!
Steuart will provide an overview of Africa & South Africanglobal competitiveness from a tourism perspective. He willfocus on:SA’s Global Ranking in the premier League of NationsWhere SA does well/poorlyWhere SA has improved the most/slipped the mostSA’s Tourism ScorecardAfrica’s growing competitiveness
10:15 - 10:30 >> Chat/Tea/Coffee/Snacks10:30 - 11:15 >>
Mike Saunders:
CEO
- DigitLabSocial Reinvention - How will your business survivethe social revolution?
Social Technology has thrown many businesses and industries
into a state of ux as they feel the effects of this communicationshift. Barriers to entry, an inux of new entrepreneurs, new
platforms and a change in social interactions have business ina spin to keep ahead of the game and protect their competitiveadvantage. The fact is that today’s competitive advantagewon’t be tomorrow’s. The Internet and social technology willmake sure of that. Customers are beginning to choose a digitalplatform (e- commerce, social media or crowd-sourcing andgroup buying) to purchase from, search for and comment aboutyour company. The interesting truth is that you can no longerignore this business shift. Mike’s presentation will help youunderstand how you can reinvent its products, systems andprocesses to successfully transition to a new world of socialtechnology and social media.
11:15 - 12:00 >>
Marvin Tumbo: 
 Founder 
- Social  Light Media, Kenya
 
Social Networking or Social Notworking? - Tourismand the Social Media Landscape!
There is a thin line between social networking and socialnotworking. Many have launched social media campaignsbut only few have achieved the hallmark successes of socialnetworking. The question then is how do we leverage the
benets of social network for the tourism industry? For Marvin,
the answer is two-fold. First, is understanding that socialnetworking is fundamentally not about the social technologiesthat power it but rather the social/conversational culture thatcompanies adopt in this increasingly social space; and Second,it involves a dynamic combination of strategy, leadership, andexecution. Martin will give you practical tips for engagingsocial media and insights into blogging, twitter and a host of other social media platforms.
12:00 - 12:45 >>
Angus Robinson: 
 Executive Creative Director 
- Native Demystifying social media threats to Tourism!
Angus will present on:Why integrated communications are the way forwardMoving from a closed brand to an open experienceCase studies to represent how social media, mobile andother digital channels have fundamentally changedcampaignsUsing social media and digital channels to deliverexperiences before, during and after travel
12:45 - 13:30 >> Network Lunch!13:30 - 14:15 >>
Janalyn Froese: 
Online Marketing Manager 
- Singita Game Reserves
 
 Developing a Tourism Social Media Strategy - APractical Case Study!
14:15 - 15:00 >>
Wesley Lynch: 
 Founder & CEO
 - Realm Digital 
 Exploring the Benets of Social Media for your business
using Facebook Applications
Wesley’s presentation will focus on:Identifying the latest social channels and platforms foryour businessExploring Facebook ApplicationsWeb Engagement Management – (Increasing fanengagement through Social Media)Various Case Studies – How to use Facebook applicationseffectively!
15:00 - 15:45 >>
François Muscat:
 Internet MarketingConsultant 
-
WSI Travel & Tour multi-media - Participate to be Popular
Your multi-media travel strategySegmenting your marketCreating your content strategy mix
15:45 - 16:00 >> Chat/Tea/Coffee/Snacks15:00 - 15:45 >>
Jacques Maritz: 
 JM Media Facilitators
“Traditional Media vs New Media”— Optimizing the power of media to drive hospitality, travel and tourismindustry success
Ever wonder whether new media (i.e. on-line media) will
replace traditional media? Can we still use traditionalmedia for tourism success? How do you optimise and buildrelationships within media? This presentation will answer the
sort of questions. Jacques will provide practical insight intotraditional mass media and the how the media functions. Hewill help you understand what you need to know and do, asa participant from the Hospitality, Travel & Tourism Industryin terms of leveraging & optimising media exposure. You willget better understanding of how to optimise certain new mediaaspects, how to compile media data and how to access the massmedia for maximum hotel, travel & tourism success!
Forum—General Discussion & Delegates’ Inputs

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