GLOBAL PROSPECTUS TRAINING (PTY) LTD.
Johannesburg - Tel:
+27 11 781 6222
+27 11 781 6044
+27 33 391 4229
+27 33 391 5722
Chief Executive Ofcer
- Dhevaraj Pillay
- Russell Bedford SA (Jhb) Inc.
- DA Morris & Associates
Forum Agenda - Day One
8.00 >> Registration/Refreshment/Connect8:45 - 9.00 >> Introduction/Welcome (ForumModerator)9:00 - 9:30 >> Opening Keynote
Social Media &Tourism- A Strategic Imperative!
9:30 - 10:15 >>
- South Africa The Good News!
Africa’s Global Competitiveness – Benets for Tourism!
Steuart will provide an overview of Africa & South Africanglobal competitiveness from a tourism perspective. He willfocus on:SA’s Global Ranking in the premier League of NationsWhere SA does well/poorlyWhere SA has improved the most/slipped the mostSA’s Tourism ScorecardAfrica’s growing competitiveness
10:15 - 10:30 >> Chat/Tea/Coffee/Snacks10:30 - 11:15 >>
- DigitLabSocial Reinvention - How will your business survivethe social revolution?
Social Technology has thrown many businesses and industries
into a state of ux as they feel the effects of this communicationshift. Barriers to entry, an inux of new entrepreneurs, new
platforms and a change in social interactions have business ina spin to keep ahead of the game and protect their competitiveadvantage. The fact is that today’s competitive advantagewon’t be tomorrow’s. The Internet and social technology willmake sure of that. Customers are beginning to choose a digitalplatform (e- commerce, social media or crowd-sourcing andgroup buying) to purchase from, search for and comment aboutyour company. The interesting truth is that you can no longerignore this business shift. Mike’s presentation will help youunderstand how you can reinvent its products, systems andprocesses to successfully transition to a new world of socialtechnology and social media.
11:15 - 12:00 >>
- Social Light Media, Kenya
Social Networking or Social Notworking? - Tourismand the Social Media Landscape!
There is a thin line between social networking and socialnotworking. Many have launched social media campaignsbut only few have achieved the hallmark successes of socialnetworking. The question then is how do we leverage the
benets of social network for the tourism industry? For Marvin,
the answer is two-fold. First, is understanding that socialnetworking is fundamentally not about the social technologiesthat power it but rather the social/conversational culture thatcompanies adopt in this increasingly social space; and Second,it involves a dynamic combination of strategy, leadership, andexecution. Martin will give you practical tips for engagingsocial media and insights into blogging, twitter and a host of other social media platforms.•••••
12:00 - 12:45 >>
Executive Creative Director
- Native Demystifying social media threats to Tourism!
Angus will present on:Why integrated communications are the way forwardMoving from a closed brand to an open experienceCase studies to represent how social media, mobile andother digital channels have fundamentally changedcampaignsUsing social media and digital channels to deliverexperiences before, during and after travel
12:45 - 13:30 >> Network Lunch!13:30 - 14:15 >>
Online Marketing Manager
- Singita Game Reserves
Developing a Tourism Social Media Strategy - APractical Case Study!
14:15 - 15:00 >>
Founder & CEO
- Realm Digital
Exploring the Benets of Social Media for your business
using Facebook Applications
Wesley’s presentation will focus on:Identifying the latest social channels and platforms foryour businessExploring Facebook ApplicationsWeb Engagement Management – (Increasing fanengagement through Social Media)Various Case Studies – How to use Facebook applicationseffectively!
15:00 - 15:45 >>
WSI Travel & Tour multi-media - Participate to be Popular
Your multi-media travel strategySegmenting your marketCreating your content strategy mix
15:45 - 16:00 >> Chat/Tea/Coffee/Snacks15:00 - 15:45 >>
JM Media Facilitators
“Traditional Media vs New Media”— Optimizing the power of media to drive hospitality, travel and tourismindustry success
Ever wonder whether new media (i.e. on-line media) will
replace traditional media? Can we still use traditionalmedia for tourism success? How do you optimise and buildrelationships within media? This presentation will answer the
sort of questions. Jacques will provide practical insight intotraditional mass media and the how the media functions. Hewill help you understand what you need to know and do, asa participant from the Hospitality, Travel & Tourism Industryin terms of leveraging & optimising media exposure. You willget better understanding of how to optimise certain new mediaaspects, how to compile media data and how to access the massmedia for maximum hotel, travel & tourism success!
Forum—General Discussion & Delegates’ Inputs