App Search Analytics | August 20111
APP
SEARCH
ANALYTICS
August 2011
App Search Analytics | August 2011
ABOUT
CHOMP’S
APP
SEARCH
ANALYTICS
Welcome to the
eleventh edition
ofChomp’s
App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomp’s on-device search functionality within the US during themonth of August.Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition ofApp Search Analytics refers to data collected August 1 - 31, but references previous months for trendingand comparison purposes.To see more app search data from Chomp visit
http://chomp.com/etc/chomp-charts
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App Search Analytics | August 2011
ANALYTICS
HIGHLIGHT
SUMMARY
App Search Analytics
App Monetization
Paid app downloads decreased by 4% on Android and increased by 1% iOS. On Android,this decrease broke a string of three consecutive increases. The decrease was seenacross lower and premium price points. On iOS, the $.99 price point saw a small drop inshare, which was redistributed to higher price points.
Best in Category
On Android games increased from 21.7% to 25.7%, and utilities increased from 11.5% to15.8%. Several of the smaller categories, news, business, finance, sports, and education,have decreased their shares by more than 1%. Games dropped slightly from 31.1% to27.7%. Its share was distributed to several smaller categories.
Top Queries
Little churn was seen in top queries relative to July. Only two of the top 25 queries are newthis month on Android, while three of the top 25 are new on iOS.
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Search History:
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