Buluran, Joseph Rannie M.VERTSOL – O0A

Book:

The Cluetrain Manifesto: The End of Business as Usual

Author:

Christopher Locke

Chapter:

7 - Post-Apocalypso

Quote: “

When you ignore people long enough, they begin to feel invisible. Becauseyour important concerns do not concern them, they begin to figure it's a two-waystreet. They begin to ignore you back.

”

Amazon.com Reference:

http://www.amazon.com/exec/obidos/ASIN/0738204315/thesearlsgroup

Learning Expectation:

In this last chapter, I expect to have a clearer view of what the book isstating on its last chapter. I would like to see the rapid development on myknowledge about Markets is Conversations.

Book Review:

I was struck by the first quotation Richard Nixon stated, “We will strive to listen innew ways -- to the voices of quiet anguish, to voices that speak without words, the voices of the heart, to the injured voices, and the anxious voices, and the voices that have despairedof being heard.” Sometimes, we tend not notice those people who are at their darkmoments. Those people who needed us in their grievous times. But the most awful thing wedo is to ignore them.That was one of the main predicaments that a country like we have has. We look notfor them, but we’re looking for what we need. I mean, government bureaucrats tendforesee those negligible items that we overlook what the society is in need of. They tend tolook for their own waste of money, for their sake not for others. Well, when would ourcountry smell and taste a good economy if we still live on a Neolithic era?Another thing that got my attention was the quotation I got from the book. It statesthat, “When you ignore people long enough, they begin to feel invisible. Because yourimportant concerns do not concern them, they begin to figure it's a two-way street. Theybegin to ignore you back.” I can say that this selection/quotation was true that I can see itnow through my friends. For once we ignore people that we no longer find them in ourworld. They get immune to what we did and so we tend to part ways. Somehow, this idea isapplicable to the World Wide Web. As before, marketers lean not to the World Wide Web asto their marketing and sales strategy market. They usually market it through means of multimedia like television, radio, and broadsheet. We usually see them published theirworks not to mention we see them daily. They ignore the net for the fact that they don’t seethe point of having their advertisements over the Internet due to it was a baby that time.Through the years of runtime experience and as we see now, companies who take internetas their least media of all got their words back to their mouths and adapt internet as theirnew media of communication to the public.Being invisible is being free. To be invisible is like having your own way, making yourown decision in life that no one can ask you for that but your own self. It is like living onyour own world, that you’re the only person having the world and sustaining the peace andserenity of it. Well, that’s what being invisible looks like. But when reality posts us when, itseem that when your invisible in the midst of the person you have it simply means, havingyour own way. He/she would not care about you anymore, duly because of some reasonswhich you both know why. Maybe because of the misconceptions you have before,misunderstanding that leads to separation. That was the main cause of indifferences in theworld today; I guess majority of us have this at one point in time.Well, the whole book talks about the voice from the first chapter ‘til the seventh. Atone point in time, this book tackles a topic of voices and conversation. Conversation inwhich the market lacks, until it slowly changes its pace of time and effort. We haveconversation before when we first have product barter, and now we have this until now. Adifferent medium is used as time goes through but the thought of having market and