By Michael Tchong
Fall 2011
Ubertrends • Network History and Timelines • Global Mapping • Usage Patterns • Social CommerceSocial Media Tools • Conversation Memes • Social Graph • Facebook Pages • Social IntelligenceListening • Link Tracking • Venture Capital • Hash Tags • User Profiles • Follower ManagementInfluencer Metrics • Social Gaming • Affinity Groups • Networks in a Box • Realtime Search
Ubertrends
Digital Lifestyle 5 Time Compression 6Unwired 8
Social Media
Discussion Forums 9 Texting 10IMing 11
Blogging 12Online Dating 13Friendster 14
LinkedIn 15MySpace 16Facebook 17YouTube 18 Twitter 19 Tumblr 20Google+ 21
Demotrends
Baby Boomers 22Generation Y,Digital Natives 23Women Networkers 24
Geotrends
Asia 25Europe 26Latin America 27World 28World Map 29
SocialIntelligence
Usage Profile 30Usage Patterns 31Profile Pages 32Fans, Friends, Followers 33Status Updates 34 Tweets 35Anonymity, Privacy 36Reputation Management 37Facebook Apps 38 Twitter Apps 39Retweeting, Twitter Trends 40Mobile Social 41URL Shorteners 42Video Sharing 43Business Use 44B2B Marketing 45Social Commerce Patterns 46Social Commerce Solutions 47Social CRM 48Social Education 49Social Gaming 50Social Recruitment 51Social Search 52Venture Capital 53
SocialEngagement
What’s Engagement? 54Online Engagement 55Offline Engagement 56Rules of Engagement 57Social Analytics 58Social Graph 60Crowdsourcing 61Facebook Open Graph 62Facebook Pages 63Facebook Page Insights 64Facebook Page Tips 65Social Promotion 66Facebook Advertising 67LinkedIn Advertising 68 Twitter Advertising 69Social ROI/Budgeting 70Social Ad Revenues 71Media Integration 72Case Studies: Apparel,Fashion 73Case Studies: Automotive 74Case Studies: ConsumerPackaged Goods 75Case Studies: Entertainment 76Case Studies: Health &Beauty 77Case Studies: Restaurants 78Case Studies: Retail 79Case Studies: Tech,Consumer Electronics 80Case Studies: Travel 81Social Presence 82
Services andTools
Visual Overview 83Agencies 84Analysts, Books, Blogs 85Conferences, Seminars 86Engagement 87Facebook Management 89Resources 95Social Analytics 101Social Commerce 123Social Intelligence 125Social Media 127Social Promotion 129Social RelationshipManagement 137
Tools 140
Twitter Management 153
Table of Contents
The social dialogwas changed by“micro blogger”Twitter.Over 200,000brands have cre-ated an outposton Facebook.F2F events arestill popularamong social set.Social medialistening toolsprovide realtimebuzz trackingand reputationmonitoring.Tencent’s QQ isleading Asia chatservice with 637million users.Twitter is ahub or trendmonitoring andtracking.
Legend
Data shown inhyper link blue are linked to source web sites.Some of the sources are alsolisted in the Services and Toolssection starting on page 83.About 200 companies and otherresources can be found in theServices and Tools section of
.
The success o Starbucks isdriven by TimeCompression.“Like” buttonsare served morethan 2 billiontimes daily andhave become acultural icon.Viva Gen Y! This69-million strongwave is trans-orming culture.YouTube’s iveyear anniversarystat: more videoviewed than top 3U.S. TV networks.
The
buzz socialmarketing issocial ROI.Sony Ericcson isone global brandthat has drawnmore than 5 mil-lion ollowers.Social marketingagencies helpspread socialcampaigns.Queensland tour-ism jumped 20%ater this socialmedia campaign.Smartphones,like the iPhone,propel the popu-larity o textingand “checkingin” apps.Ashton Kutcherdrew attentionto his Twitter ol-lower race withCNN’s Larry King.
Social Engagement Marketing :
5
Digital Lifestyle
Startling snapshots: 69% of children aged 2-5
can
operate a computer mouse, but only 11%can tie their own shoelaces. A girl jumps in frontof a truck tosave her iPod. Meanwhile, the Britishgovernment speculates thatrobots could oneday demand citizen’s rights.
Welcome to the Digital Lifestyle Ubertrend, or the“marriage between man and machine.” As tech-nology becomes more tightly interwoven withthe fabric of life, humankind is changing.
Chip revolution
– Technology’s
formidable pace of development isrelentless. When Intel introduced its firstmicroprocessor in 1971, the four-bit4004 contained 2,300 transistors. Today,a version of the 64-bit Intel iCore 7 boastsa whopping1.2 billion transistors. Thatquantum power leap became a fundamentaldriver of global economic growth.A point underscored by the following saying:“If the auto industry had done what the computerindustry has done in the past 30 years, a Rolls-Roycewould cost $2.50 and get 2 million miles per gallon.”Our digital lifestyle is so dominant people can’t live withouttechnology. When kids ages 17 to 23 in 10 countries were bannedfrom using mobile phones, social networks, the internet and TV,79%subjected to a complete blackout for just one day reported adversereactions ranging from distress to confusion and isolation.Of course, that was before an avalanche of cheap notebook andnetbook computers made computing accessible anywhere, or theiPad — another “must have” digital lifetstyle accessory. In Jan. 2007,Kelton Research reported that 68% of Americans spend more timewith their computer than with their spouse.
Tech shipments
– Gartner predicts that388 million PCs will ship worldwide in 2011.And many estimates call for 40 million tablets,like Apple’s iPad, to ship in 2011, a device thatdidn’t even enter the market until Apr. 2010.Mobile computing is reshaping the digitallifestyle. Slim leather attaché caseshave all but disappeared, to bereplaced by mobile cases withwheels and retractablehandles, to better carrythose 10 extra poundsof digital gear.
Third country
–
Sweeping changesare not limited tohardware. More than700 million people around the globe have joined Facebook,making the social network equalto the third largest country in the world.
Social dialog
– Our social dialog is being infusedby tech terminology. In 2009, the New Oxford American
Dictionary
named “unfriend” the word of the year. As a result of all this digital interweaving, human relationships are being affectedin ever so subtle ways. In March,the Oxford English dictionary addedOMG and LOL to its hallowed lexicon, vaulting them to cultural icons.
Robot love
–
The BBC reported in Dec. 2006 thatrobots could oneday “demand workers rights.”Echoing that sentiment, David Levy,an artificial intelligence researcher at the University of Maastricht inthe Netherlands, speculated in 2007 thatpeople would be marryingrobots by 2050 and Massachusetts would be the first state to allow it.In Aug. 2010, Pew reported thatfour out of five adolescents slept withtheir mobile phones “in or near their bed.” Robot love, anyone?
One o the most popular comedy shows on television is CBS’
The Big Bang Theory
— astory about our geeks and their digital liestyle interactions, proves that geeks are notonly winning but are transorming our media landscape in the process. And CBS scoredanother irst: a television show based on a Twitter eed,
$#*! My Dad Says
.
IMAGE COURTESY: CBS ENTERTAINMENT
“Around 2050, the stateof Massachusetts will be thefirst jurisdiction to legalizemarriages with robots.”
David Levy,
University of Maastricht
GM says that OnStar will now allow you toupdateyour Facebook status. Jokes talkshow host Jay Leno,“Well inally, I was getting bored talking and texting.”
IMAGE COURTESY: GENERAL MOTORS
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