Professional Documents
Culture Documents
Self-Branding Works!
Sally Glick, Chief Marketing Officer Presented to Newark Regional Business Partnership March 14, 2008 ,
Todays Agenda T d A d
What is a self brand? Why do you need it? How can you develop your own brand? How will your company b H ill benefit f fit from your branding efforts?
*Tom Peters
Demonstrate Value D t t V l
Become an expert Seek out speaking and writing opportunities Offer solutions Contact the media Review your resume Network with your t N t k ith target audience t di
Connect people to each other Share resources (websites, friends, books) Introduce groups and associations Be friendly, personable and sincere Listen
Conclusion C l i
Branding is not just for products anymore Know what your brand stands for (it starts in y ( your heart) Never stop working on the brand and your network Appreciate how your efforts enhance your companys visibility
Contact I f C t t Information ti
Sally Glick, Chief Marketing Officer Sobel & Co. 293 Eisenhower Parkway Livingston, Livingston NJ 07039 973-994-9494 www.sobel-cpa.com www sobel cpa com Sally.glick@sobel-cpa.com