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Graphic identity manual - Göteborg & Co

Graphic identity manual - Göteborg & Co

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Published by Göteborg & Co

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Published by: Göteborg & Co on Sep 09, 2011
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04/11/2012

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GRAPHICIDENTITYMANUAL
 April 2012
 
GÖTEBORG & CO Graphic Identity Manual
2
1103
If you have any questions about our graphic identity orthis manual, please contact:Ulrika Green, Marketing Coordinator+46 (0)31 368 41 39, ulrika.green@goteborg.com
Dening Göteborg & Co’simage together
Every successful organisation is represented by aclear symbol – a logo. In addition, all successful organ-isations are characterised by an ability to success-fully convey who they are and what they are goodat. Of course, this can only be achieved throughcareful management of the organisation’s identity.Our identity comprises far more aspects than justour logo. This graphic identity manual describes howwe manage our brand from a graphic perspective,and provides rules for how our graphics should look.With the help of the guidelines in this manual, we cancreate the associations we want our brand to evoke.The manual supports our communication activities,and should be used for all our visual material – fromadvertisements and signs to web publications. Pre-senting a consistent image helps make us more com-petitive.A graphic identity manual can never be either ex-haustive or definitive. We will continuously updatethis manual as new guidelines and applicationsare introduced. You can find the latest version atgoteborg.com/co.
 
GÖTEBORG & CO Graphic Identity Manual
3
1103
Contents
GRAPHIC IDENTITY1. LOGO
51.1 Introduction 61.2 Logo 71.3 Logos for printing 81.4 Logos for web publications 9
1.5Logosforoceuse10
1.6 Free space 111.7 Background 121.8 Smallest permitted size 131.9 Things that are forbidden 141.10 Environmental focus 15
2. COLOURS
162.1 Logo colour 172.2 Base colours 182.3 Background colours 19
3. TYPOGRAPHY
203.1 Identifying typography 213.2 Everyday typography 23
4. DICTIONARY 24

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