GÖTEBORG & CO Graphic Identity Manual
If you have any questions about our graphic identity orthis manual, please contact:Ulrika Green, Marketing Coordinator+46 (0)31 368 41 39, firstname.lastname@example.org
Dening Göteborg & Co’simage together
Every successful organisation is represented by aclear symbol – a logo. In addition, all successful organ-isations are characterised by an ability to success-fully convey who they are and what they are goodat. Of course, this can only be achieved throughcareful management of the organisation’s identity.Our identity comprises far more aspects than justour logo. This graphic identity manual describes howwe manage our brand from a graphic perspective,and provides rules for how our graphics should look.With the help of the guidelines in this manual, we cancreate the associations we want our brand to evoke.The manual supports our communication activities,and should be used for all our visual material – fromadvertisements and signs to web publications. Pre-senting a consistent image helps make us more com-petitive.A graphic identity manual can never be either ex-haustive or definitive. We will continuously updatethis manual as new guidelines and applicationsare introduced. You can find the latest version atgoteborg.com/co.