California Consumer Sentiment
September 9, 2011
Mainly as a result of the volatile stock market, consumer assessment of the
economicconditions deteriorated sharply. This index declined to a reading of 67.9 in August of 2011 from77.7 in May of 2011. Surprisingly, the index measuring
economic conditions increasedmoderately to a reading of 108.5 in August from a reading of 104.7 in May of 2011 inching closerto the high of 109.1 in November of 2010.
CALIFORNIA CONSUMER SENTIMENT
Current v. Future Conditions
66.071.976.980.177.767.9105.1100.1109.1100.1104.7108.50255075100125150May '10 Aug.'10 Nov. '10 Feb. '11 May '11 Aug.'11
Current Condition Future Condition
Moreover, the index measuring consumers’ planned spending on big-ticket items increased sharplyfrom the May reading of 83.4. The current reading of 95.6 is the highest reading for this indexsince the first quarter of 2007. The uptick in the index suggests consumer spending shouldsignificantly improve over the next six months compared to the first half of the year.
CURRENT SPENDING PLAN
Nov. '09 Feb. '10 May '10 Aug.'10 Nov. '10 Feb. '11 May '11 Aug.'11