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Table Of Contents

Executive Summary
1.1 Objectives
1.2 Research Methodology
1.3 Key Definitions
1.4 Major Trends Affecting Responsible Tourism
2.1 Who are the consumers of responsible tourism products?
2.2 Characteristics of the responsible traveler
2.2.1 Similarities across source markets
2.3 Source market profiles
2.3.1 United States
2.3.4 The Netherlands
2.3.6 United Kingdom
3.1 Rationale for product segments
3.2 Similarities across product segments
3.2.1 Positioning, marketing, promotion strategies
3.2.3 Distribution channels
3.2.4 Social and environmental standards applied
3.3.1 Definitions
3.3.2 Consumer profile
3.3.4 Position in the market, promotional strategies and price
3.3.5 Current marketing and distribution channels
3.3.6 Social and environmental standards applied
3.4.1 Definitions
3.4.3 Segment trends
3.4.2 Consumer profile
3.4.4 Position in the market, promotional strategies and price
3.4.5 Current Marketing and Distribution channels
3.4.6 Social and environmental standards applied
3.5.1 Definitions
3.5 Volunteer and Educational Tourism
3.5.2 Consumer profile
3.5.3 Segment trends
3.5.4 Position in the market, promotional strategies and price
3.5.5 Current marketing and distribution channels
3.5.6 Social and environmental standards applied
3.6 Backpackers and Youth Tourism
3.6.1 Definitions
3.6.2 Consumer profile
3.6.3 Segment trends
3.6.4 Position in the market, promotional strategies and price
3.6.5 Current marketing and distribution channels
3.6.6 Social and environmental standards applied
3.7.1 Definitions
3.7.2 Consumer profiles
3.7 Adventure Tourism
3.7.3 Segment trends
3.7.4 Position in the market, promotional strategies and price
3.7.5 Current marketing and distribution channels
3.7.6 Social and environmental standards applied
3.8 High-end Tourism
3.8.1 Definitions
3.8.2 Consumer Profile
3.8.3 Segment trends
3.8.4 Position in the market, promotional strategies and price
3.8.5 Current marketing and distribution channels
3.8.6 Social and environmental standards applied
4.1 Use of Intermediaries
4.1.1 Generate Word of Mouth Advertising
4.1.2 Create a large network of positive relationships
4.1.3 Get a place in the big picture
4.2.4 Determine if your product is international ready
4.2.5 Create and execute a public relations plan
4.3 Leveraging the Media
4.3.1 Cultivate relationships
4.3.2 Host the Media (familiarization or “fam” trips)
4.3.4 Gain exposure through travel guidebooks
4.3.5 Advertising
4.3.6 Leverage media technologies
4.4 Accessing the Domestic and Regional Markets
About the Center for Responsible Travel (CREST)
About the Research Team
and the Research Team
ENDNOTES
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The Market for Responsible Tourism Products

The Market for Responsible Tourism Products

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Published by: pranjalcollides on Sep 09, 2011
Copyright:Attribution Non-commercial

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11/15/2012

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