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inodon:Te age o Pne
*
“Feook,” my on, Jke, od me, “w my voe p o hgh hoo.”i don’ hnk i hd  voe p o hgh hoo. Jke’ c o 2010 whe  o e Feook e  expnded p oege n 2005. i ex-ended he hoo e ond he ok. in my yoh, h wod hveeen  om o he nne oop o he. My doeen ye weedomned y homon hgh dm,  dee o ony, nd o wk- wdne i de no e o i w nge no  m — evedy ome good end nd  ew ge ehe. b o Jke, Feook owed hm o d nd mnn eonhp wh moe end moeo he me. Fo he Feook c o 2010, hoo eme  moe oexpeene,  good expeene. a   i’m onened, h’  me.Feook’ onde, Mk Zkeeg,  Jke’ oe mode—h heo,even. Jke  n oege, dyng ompe ene nd enepenehp. Whe  n hgh hoo, he ed h k o we Feook pp, n-ng one o hem no  ne he od. Zkeeg e oege o om-ne hoe dpne nd ee one o he wo ge opoon enghe oe o o nex ge. i woe o he ohe ompny n my ook,
What Would Google Do? 
J  Googe  n ndy ond
* No, “pne”  no  wod n mo done. i don’ e. We nven wod ndemx denon evey dy. i one ppope ynonym, “py,” h ome o menp eon ( phe h e h een eghed wh mkeng menng). so peeow me o dene he wod:
pub·lic·ness:
1. Te  o ondon o hng nomon,hogh, o on. 2. Gheng peope o gheng ond peope, de, e, need:“Mkng  p.” 3. Openng  poe o  o mke  oove. 4. an eh o open-ne.
30317 Text.indd 18/17/11 4:35 PM
 
2
Public Parts 
eh, Feook   he oe o  own new ndy,  on hng.i  enng nd expong o expove dee o onne wh one n-ohe. and   ng  o k— ndvd nd  oee—whhod e pve nd wh hod e p nd why. T ook  no eqe o he ;   no
What Would Facebook Do? 
i   dy o oemegng ge o pne. Hee, i w exmne he poond hngeh  ovekng , peenng  wh qeon, e—nd oppo-ne. i w o on he oppone.i my een ye wee oy ned, i’m mkng p o  n mddege. i hve Jke o hnk o mh o h. He  he weme o my og nd my ee wepon n ndendng he o ge. He hooedme n he nom nd ve o Feook oey. He’ he one whomde me py enon o twe, whh h mde wng h ook  one hde—ng onn don wh he en  o heonveon h neve end— o ee,  i wy hve eeh-e nd edo  he edy. a h momen, i’m  my pop, yng ooge he ene o pne. a  eex, i n o twe nd k peope hee wh new nd ved eonhp hey’ve mde eehey e open nd p. in momen, nwe ow. @john_nony he ond h we v h. len om nd peke @heh y,“omng o ogh me negy, e e, nd moe enegy.” an odend, @eyheon, y, “i hep vod  o o oe when dng.”@mp ond  jo. @gnpn eed  ee. @eveywheepy he h me “peope  ove he wod ee i e peope know  whee i m on twe, Feook, nd og.” @knwyk y h onhe “ p o ny i mde  pon o meeng n peon 3 ok wh whom i’d onded on we.” in mpe wee, @ex_e yh he “ond mo o my end om hgh hoo, ome om oegend . . . doveed h peope i mgh no hve ked 15 ye go hveeome wonde end & i heh hem  now.” @vvd—heho o 
Te Googlization of Everything 
nd  eqen hogh endy png pne o mne n pne nd po—epond o my qeono omng ved eonhp, weeng, “how o yo nd me?”bee i m p, i hve mde new end nd eonneed wh
30317 Text.indd 28/17/11 4:35 PM
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