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Diploma Proposal Karishma

Diploma Proposal Karishma

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Published by: karish236132 on Sep 10, 2011
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11/27/2013

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Karishma MenonVisual Communication DesignDiploma Project Proposal--------------------------------------------------------------------------------------------------------------------------Project Type:
Client Based
Name of Client/ Company:
Tulika Publishers
Areas of Work:
Books for Children
Location:
Chennai
Address:
13 Prithvi Avenue First Street, Abhiramapuram, Chennai 600 018
Client Mentor:
Radhika Menon / Sandhya Rao
Contact Number:
91-44-24981639 / 24671117
E-mail:
Website
:
www.tulikabooks.com
 
Stipend:
Rs 10,000 per month
 
Designing a Book for children on different Indian FestivalsBackground
Tulika is an independent publishing house producing quality books for children. Their focusis to inculcate and instil the values and spirit of life to the young children of India, throughour culture, heritage, and images of India. These are beautifully encapsulated into storieswhich are part of the traditional folklore; some of which we as children may have grown upwith. The books are designed very artistically, and the images make it visually moreappealing to the reader. With the progress that India is making and moving on to become asuper power in the near future, it is of paramount importance that our generation next isaware of its own unique country’s heritage, religious rituals, celebrations, festivities &culture, as they will be the ambassadors of our culture & heritage. In the years to come,when they could be working abroad or travelling often across the globe, these stories whichthey have grown up with will help them to celebrate and share the joy of being Indian.
The Design Brief:
The project requires planning & executing the entire layout design for a book for children onthe festivals of India. The idea germinated from a diary of Indian festivals that Tulikapublished several years ago. It was very well received. Having done in-depth research andhaving collected invaluable information,Tulika are now planning to publish a wonderfullyillustrated informative book. The book will be a unique and stimulating experience for thereaders, both young and old. It is the kind of book which will educate the reader by gettingthem involved with its own style and content. It will be a combination of information andstories/poems and illustrations. It is primarily targeted for children of 8 years and above,andwill be of interest to people of all ages. With all the special inputs planned for it, it willnot just be another information book, but a unique, stimulating experience for readers,young and old. This project also requires designing and packaging of the books. I wouldneed to design a few packaging templates for books according to their different sizes, as perthe client’s requirements, and according to their existing image and brand profile.
Intent and Need:
 
Tulika books attract attention and stands out on shop shelves with their vivid coloursand imaginative illustrations. The books are well laid out and even the black andwhite editions are attractive. In the new designs that I will incorporate, I will try toenhance the overall presentation and packaging of the product
 
The book on the festivals of India is interesting for kids and adults alike, as theinformation and visuals will be comprehensive and interesting. I must mention manyIndians do not know the significance of many of our festivals.
 
 
This project will be a challenge as designing for a children’s product requires adifferent kind of skill sets, concepts, strategies and outlook.
 
The designs of layout, information, graphics & design elements have to be carefullyprepared, keeping in mind the target group that the particular book is catering toand yet making it interesting to all age groups.
 
The importance of layout design is also very important. It should be easy to read, inits presentation and page consistency.
Research Questions:
1. What is the different reading pattern that a child would follow ? How can they beexplored while designing this book?2. Who should this book target? The parents or the child?3. How important is it for me as a designer to understand the other aspects of publishing abook? – Production, Sales, Marketing, Costs?4. What are the other informative books in the market? Is there a gap to be filled?5. As Tulika does multi-lingual books, will that be a challenge for me? How can the designcater to the various segments?6. What are the aspects other than visual communication I need to take into considerationwhile designing a package? (Material, Accessibility, Budget etc)
Approach and Process:Research
 I will have to do a research on layout design for children’s books. I will also have to gothrough Tulika’s library to understand and observe the way their books are integrated.
Content
 I would need to read and understand few of their story content, to understand theirpresentation concept.
Understanding and Visualising
I need to visualize from a child’s point of view, after talking to children about what kind of design they would find interesting.
Conceptualising
Creating & developing concepts for design
Arranging
 As there is so much content I will have to arrange the content in suitable order with theguidance of the publisher.
Design
 Designing & creating information graphics and other design elements to support the textcontent of the story. .
Layout
The laying out
 
of book pages. This has to be done tastefully, in keeping with the story andpackaging of the story.
Templates
for
Book Packaging
Creating packaging templates for books of different sizes

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