This project will be a challenge as designing for a children’s product requires adifferent kind of skill sets, concepts, strategies and outlook.
The designs of layout, information, graphics & design elements have to be carefullyprepared, keeping in mind the target group that the particular book is catering toand yet making it interesting to all age groups.
The importance of layout design is also very important. It should be easy to read, inits presentation and page consistency.
1. What is the different reading pattern that a child would follow ? How can they beexplored while designing this book?2. Who should this book target? The parents or the child?3. How important is it for me as a designer to understand the other aspects of publishing abook? – Production, Sales, Marketing, Costs?4. What are the other informative books in the market? Is there a gap to be filled?5. As Tulika does multi-lingual books, will that be a challenge for me? How can the designcater to the various segments?6. What are the aspects other than visual communication I need to take into considerationwhile designing a package? (Material, Accessibility, Budget etc)
Approach and Process:Research
I will have to do a research on layout design for children’s books. I will also have to gothrough Tulika’s library to understand and observe the way their books are integrated.
I would need to read and understand few of their story content, to understand theirpresentation concept.
Understanding and Visualising
I need to visualize from a child’s point of view, after talking to children about what kind of design they would find interesting.
Creating & developing concepts for design
As there is so much content I will have to arrange the content in suitable order with theguidance of the publisher.
Designing & creating information graphics and other design elements to support the textcontent of the story. .
The laying out
of book pages. This has to be done tastefully, in keeping with the story andpackaging of the story.
Creating packaging templates for books of different sizes