3. Theories of Communication
Lecture by Dr. Mohammed Ibahrinebased on my own research andSeitel’s
The Practice of Public Relations
AL AKHAWAYN UNIVERSITY
SCHOOL OF HUMANITIES AND SOCIAL SCIENCES
COMMUNICATIONS STUDIES
08/10/082
Definition of Theory
•Theory is any attempt to explain or represent aphenomenon•It helps to answer the “how” and “why” questionsabout communication
08/10/083
Characteristics of Theory
•Theory is an abstraction•Theory is a construction•As Robert Cox said»“Theory is always for someone and for some purpose” (Cox, 1981: 128)
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5. The Functions of Public Relations for Ibahrine_Public Ralations Commuication
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