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BRM-1

BRM-1

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Published by mail2mehul2003

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Published by: mail2mehul2003 on Sep 10, 2011
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04/14/2012

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BUSINESS RESEARCH METHODS
 
RESEARCH AND BUSINESS RESEARCHDEFINED
Research refers to the search of knowledge.
Scientific and systematic search for pertinentinformation on a specific topic.
The search of knowledge through objective andsystematic method of finding solution to aproblem is research.
Business research is defined as the systematicand objective process of generating informationfor aid in making business decisions.
 
OBJECTIVES OF RESEARCH
To gain familiarity with a phenomenon or to achieve newinsights into it (studies with this object in view are termed asexploratory or formulative research studies)
To portray accurately the characteristics of a particularindividual, situation or a group (studies with this object in vieware known as descriptive research studies)
To determine the frequency with which something occurs orwith it is associated with something else (studies with thisobject in view are known as diagnostic research studies)
To test a hypothesis of a causal relationship between variables(such studies are known as hypothesis-testing research studies)

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