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Fighting for Funds: An Exploratory Study into the Field of Crowdfunding

Fighting for Funds: An Exploratory Study into the Field of Crowdfunding

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Sep 11, 2011
Copyright:Attribution Non-commercial

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02/03/2013

 
 
Degree Project in InternationalMarketing and Brand Management
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SupervisorJon BertilssonBUSM08Spring 2011
 
 
I
ABSTRACTTitle:
Fighting for Funds: An Exploratory Study into the Field of Crowdfunding
Seminar Date:
Tuesday, May 31, 2011
Course:
BUSM08: Degree Project in International Marketing and Brand Management
Authors:
Ralph Van Wingerden and Jessica Ryan
Advisor:
Jon Bertilsson
Keywords:
Crowdfunding, crowdsourcing, funding, fundraising, investing, and motivation
Thesis Purpose:
This thesis investigates users of crowdfunding platforms in order to further theinsight into understanding what affects their motives and behaviour. Therelationship between intrinsic and extrinsic motivation as well as peerinfluence is investigated.
Theoretical Perspective:
This study is grounded on the limited theories surrounding crowdfunding andcrowdsourcing, as well as relevant theories in the neighbouring fields of intrinsic and extrinsic motivation, investment decision-making, early stage-investment, informal investing, informal venture capitalists, onlinecollaboration, and business angels.
Methodology:
Exploration of the predicted relationships was tested in a quantitative cross-sectional design. Data was gathered by means of a web-based Likert scalequestionnaire, which was distributed to crowdfunders primarily bycrowdfunding platform administrators, and through the use of Facebook,Linkedin, and Twitter.
Analysis:
This study relies on quantitative data analysis. As part of this analysis, theauthors made use of correlation, regression and factor analyses in order to findpatterns in the data that resemble and contradict findings in the theoreticalframework.
Conclusions:
The findings confirm that: there are two major groups of individuals thatcrowdfund; more people engage for intrinsic reasons than might be expected;frequency and amount are reflected in motivational reasons for engagement;age does influence funding behaviours; and crowdfunders share similaritiesand differences with individuals in related fields.

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