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The Yipit Data Report -- DRAFT
Daily Deal Trends in North America
 August 2011
 
Confidential -- DRAFT
Yipit Data | http://yipit.com/data (3) August 2011
M
ETHODOLOGY
 
Yipit is a Daily Deal aggregator and has structured over 300,000 offers from over 600 sitessince early 2010. The analysis in this report is derived from the 31,648 Daily Deal offerstracked by Yipit in the month of August 2011 in North America.The analysis does not contain information related to mobile-based Groupon Now! or LivingSocial Instant deals. These deals represent a relatively small fraction of overall revenuefor these companies. For additional detail on mobile-based deals, please contact the Yipit Datateam at data@yipit.com.
 
Confidential -- DRAFT
Yipit Data | http://yipit.com/data (4) August 2011
M
ARKET
G
ROWTH
 The North American Daily Deal industry resumed growth in August following its declinein July. Both the number of deals offered and total industry revenue grew by 9% fromJuly.
The Daily Deal industry resumed growth with the number of Daily Deals, recorded revenueand number of competitors increasing from July.
•
 
 Number of deals offered increased 9% to 31,646 from 29,020 in July.
•
 
Total revenue increased by 9% to an estimated $228 million from an estimated $209million in July.
L
EADERBOARD
 
Groupon generated double-digit revenue growth in August while LivingSocialexperienced declining revenue for the second consecutive month.
 
•
 
Groupon’s revenue increased by 13% to $120.7 million from $106.6 million in July.
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Groupon’s growth was driven by a 10% increase in the number of vouchers sold per deal and a 5% increase in the average voucher price. These two factors offset theslight decline in the number of deals that Groupon ran during the month.
•
 
Groupon benefited from the first full month of Groupon’s travel deals product,Groupon Getaways, which launched in mid-July. Groupon Getaways accounted for 
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