Over the last 12 months since the publication o the 2010Deloitte CE Top 500 report we have seen companies andcountries across Central Europe ghting to overcomethe continuing impact o 2008’s global economicslowdown. Some countries have been more successulthan others.The major themes in this year’s Deloitte CE Top 500report were growth, perormance and innovation.We asked 72 senior executives across the region whatdrove the perormance and growth o their companies.They identied the ollowing as their ocus areas overthe next 12 months:
78.8% o companies included in the Top 500experienced an increase in annual revenues. Companiesacross Central Europe saw median revenue growth o17% since the rst quarter o 2010.Only in two countries (Croatia and Bulgaria) did thetotal revenues o companies slip, while those in Sloveniaand Slovakia saw total revenues rise by an impressive32% and 33% respectively.
Their priorities or growth were:1. Acquiring new customers2. Increasing the revenue with current customers3. Expanding their product/service portolio.Priorities or the next 12 months:1. Growing revenues2. Focus on improving protability3. Cutting and managing costs.
“It will be ascinating to see how companies ocus on drivingrevenue growth now that they have already substantially reducedtheir cost base. I believe that 2011 will be seen as a year wheninnovative responses to changes in demand, fnancing conditionsand the operational environment truly became the ‘new norm’.”
Michael J. Barrington, Chie Executive Ofcer, Deloitte Central Europe