The Fertilizer Corporation Of India Limited was incorporated as early as 1961.

In 1978, the company was revamped and 5 separate companies FCI, NFL, Hindustan Fertilizer Corporation Limited, Rashtriya Chemicals and Fertilizers Limited, and Projects and Development India Limited started operating under one umbrella. There are 4 fertilizer production centers under the Fertilizer Corporation of India Limited, scattered all over the country in the states of Jharkhand, Andhra Pradesh, Orissa, and Uttar Pradesh.

 The manufacturing units of FCIL are - Sindri

Complex in Bihar Ramagundam Complex in Andhra Pradesh Talcher Complex in Orrisa Gorakhpur Complex in Uttar Pradesh. The main fertilizer products of the Fertilizer Corporation of India Limited are Ammonia, Urea, Nitric Acid, Ammonium Bicarbonate, Gypsum, and Ammonium Nitrate in varied forms such as Prill, Flake, and Melt.

1960s - The cooperative sector in India was responsible for the distribution of 70 per cent of the fertilizers consumed in the country. A new cooperative society was conceived to specifically cater to the needs of farmers Indian Farmers Fertilizer Cooperative Limited (IFFCO) was registered on November 3, 1967 as a Multi-unit Co-operative Society.

The rural sector contributes 25 per cent of the country's gross domestic product (GDP). The fertilizer industry was under complete government control till 1992. Realizing the importance of the rural sector, Indian companies began taking steps to realign themselves.

The fertilizer industry is subsidized as a large majority of the Indian farmers lack resources to use it. The Indian government is now trying to do away with this subsidy on fertilizers as the fiscal deficit of the country has been rising

Government owned Public Sector undertakings Cooperative Societies like IFFCO,KRIBHCO Units from Private sector

National Fertilizers Limited Fertilizers & Chemicals Travancore Limited Rashtriya Chemicals & Fertilizers Limited Madras Fertilizers Limited Steel Authority Of India Limited Neyveli Lignite Corporation Limited Paradeep Phosphates Limited Pyrites, Phosphates & Chemicals Limited Hindustan Fertilizer Corporation Limited

Government has been providing heavily subsidized fertilizer for the last three years This has lead to agricultural decline due to the overuse of urea Recognizing the policy failure, the government announced an intended change in policy. Dharamsi Moraji closed some plants due to low production levels and high costs.

NFL was incorporated on 23rd August 1974 with two manufacturing Units at Bathinda and Panipat. Chairman & Managing director Mr. V. K. Sharma

On the reorganization of Fertilizer group of Companies in 1978, the Nangal Unit of Fertilizer Corporation of India came under the NFL fold. The Company expanded its installed capacity in 1988 by installing and commissioning of its Vijaipur gas based Plant in Madhya Pradesh.

The Company has an installed capacity of 32.31 lakh MT of Urea. The company produced 33.30 lakh tones of Urea and recorded an annual sales turnover of Rs.5091 crores during 2009-10. The Company is consistently making profits and registered a profit of Rs.260 crores for the year 2009-10. The Companys strength lies in its:- sizeable presence - skilled manpower, - Marketing and strong distribution network nationwide.

Productivity Research and Development Profitability Marketing and Consumer services Growth

The company has an excellent track record and high profits N.F.L. was given the Mini Ratna Category-I by the Govt. of India The company was ranked 27th in terms of sales according to Business India Super 100 in 1998. Recently NFL has been A in Public Sector Undertaking because of its constant good performance.

Plants at a Glance

1. 2. 3. 4. 5. 6. 7.

Fertilizers corporation of India Rashtriya chemicals & fertilizers, Mumbai Hindustan fertilizer corporation, Kolkata National fertilizer ltd., New Delhi Madras fertilizers ltd. Fertilizers & chemicals (Travancore) ltd., cochin Indian farmers fertilizers company

Gujarat state fertilizers company 9. Zuary agro limited, Goa 10. Southern petrochemicals industries corporation ltd., Chennai 11. Sriram fertilizers & chemicals, New Delhi 12. I.E.L. Kanpur
8.

 Unstructured information schedule

Questions were asked from key personnel of the companies.

Panel discussions
Consensus opinions Interviews

1.

What type of research framework will you adopt if you wish to bring ideas & insight to a decision situation where limited knowledge exists? Explain your view-points with some marketing research examples.

On the basis of type of exploratory. (Divided into two stages) Stage A Stage B

On the basis of form of data.

Stage A

To conduct survey of all fertilizers manufacturers in India. Assess their current packaging practices Seek their attitude towards use of jute bags for packing of fertilizers. Also attempt to identify the reasons for switch over.

Stage B

The jute manufacturing co.s & other involved research organizations. They will be appraised on the packaging requirements of the fertilizers producers in India. Examine constraints faced in fulfilling the fertilizer co.s packaging requirements.

Later the industry will be informed about the problems in the use of jute bags.
So that they can rectify their products & prices to combat the challenges posed by other packaging materials.

On the basis of form of data

Feedback would be obtained from the stage(A) of the study. Selection is made after consultation with sponsor of the project.

They would be awared about the manufacturing capacity & product mix of different jute mills. The unit to be covered for the research is tentatively fixed between 20 & 25.

2. What is the purpose of choosing a control group in an experimental design?

To sought information on present mode of fertilizer packing.

To find the causes of replacement of jute bags by other materials.

To assess the scope for possible rectification of the firms. Strenghts, weaknesses & opportunities of the jute bags.

3. How would you guard against different

forms of biases creeping in an experimental study?

Problem should be proceeded by preliminary study. Research methods should be familiar & feasible. Importance of cost & research should be considered.

A- Fertilizer industry:

Boom in agriculture Plays major role in wheat & rice production Contribution in GDP Sale is largest in India

B- Jute industry: Providing direct employment to about 0.26 million workers. Indian jute industry is an integral part of the Indian Textile Industry. Environment friendly packaging material Huge export potential of jute products

A- Fertilizer industry
Only in domestic sector[India]

Big competition
Large variety of soil Problems in packaging

Homogeneity

B-jute industry
Costly

Time consuming
Export problem Training required for handling

A- fertilizer industry

Export provide a sound market Poor showing of jute industry Increase production of fertilizers

B- jute industry

Deflation Peoples interest

A- fertilizer industry

Highly dependency on labors Dangerous for society Inflation

B- jute industry

Machine and other products Polythene industry Destruction of plants