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FREE EXCERPT: Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

 
 
 
 
 
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In Just Good Business, Kellie McElhaney shows leaders and managers exactly how to connect their Corporate Social Responsibility (CSR) efforts to their company’s overall corporate strategy, business objectives, and core competencies. She provides a process for assessing whether CSR practices are reinforcing the brand, explains how to develop a unified CSR strategy, and lays out a framework of seven principles for leveraging the power of CSR branding.

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10/09/2008

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05/12/2009