Mer
h
hant
fe
M
edback
rch
on
Gro
ant
pon,
Li
DaiPe
ingSoc
lyspe
al
and
ealcti
ngie’s
eptember
:e
ist
011
Daily
Deals:
The
Merchant
Perspective
1
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‐
data
T
ABLEOF
C
ONTENTS
Executive
Summary
......................................................................................................
4
Introduction
..................................................................................................................
5
Methodology
................................................................................................................
5
Exhibit
1:
Screenshot
of
Online
Survey
..................................................................................................
6
Respondent
Pool
..........................................................................................................
7
Figure
1:
Respondent
Count
by
Business
Category
and
Deal
Provider
..................................................
7
Figure
2:
Respondent
Count
by
Merchant
Location
and
Deal
Provider
................................................
8
Figure
3:
Respondent
Sales
Metrics
by
Deal
Provider
...........................................................................
9
Satisfaction,
Repeat
Customers
and
Use
Again
.............................................................
9
Satisfaction
Ratings
......................................................................................................................
9
Figure
4:
Satisfaction
Rating
Distribution
by
Deal
Provider
..................................................................
9
Repeat
Customer
Rate
.................................................................................................................
9
Figure
5:
Amount
of
Repeat
Customers
by
Deal
Provider
...................................................................
10
Willingness
to
Use
Deal
Provider
Again
.....................................................................................10
Figure
6:
Willingness
to
Use
Again
by
Deal
Provider
..........................................................................
10
Relationship
between
Satisfaction
and
Willingness
to
Use
Again
.............................................11
Figure
7:
Willingness
to
Use
Again
by
Satisfaction
Rating
..................................................................
11
Figure
8:
Willingness
to
Use
Again
by
Satisfaction
Rating
by
Deal
Provider
.......................................
11
Relationship
between
Use
Again
and
Repeat
Customer
Rate
...................................................12
Figure
9:
Use
Again/Satisfaction
Ratings
by
Repeat
Customer
Rate
by
Deal
Provider
.......................
12
Relationship
between
Use
Again/Satisfaction
and
Sales
Volume
.............................................12
Figure
10:
Use
Again/Satisfaction
Ratings
by
#
Deals
Sold
by
Deal
Provider
......................................
13
Ratings
by
Business
Category
......................................................................................
15
Figure
12:
Merchant
Distribution
by
Business
Categories
and
Sub
‐
Categories
..................................
15
Figure
13:
Use
Again/Satisfaction
Ratings,
Repeat
Customers
and
Gross
$
Sales
by
Category
..........
16
Business
Category
Dynamics
by
Deal
Provider
..........................................................................17
Figure
14:
Groupon
Use
Again/Satisfaction
Ratings,
Repeat
Customers
and
Gross
$
Sales
by
Business
Category
..............................................................................................................................................
17
Figure
15:
Living
Social
Use
Again/Satisfaction
Ratings,
Repeat
Customers
and
Gross
$
Sales
by
Business
Category
...............................................................................................................................
17
Figure
16:
Angie’s
List
Use
Again/Satisfaction
Ratings,
Repeat
Customers
and
Gross
$
Sales
by
Business
Category
...............................................................................................................................
18
Daily
Deals:
The
Merchant
Perspective
2
B2Brev.com
Research
|
Reproduction
or
sharing
of
this
content
in
any
form
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strictly
prohibited
without
prior
written
permission.
For
usage
and
reproduction
Terms
of
Use,
please
refer
to
http://b2brev.com/terms
‐
data
In
‐
Depth
Business
Category
Assessments
.................................................................................18
Figure
17:
Arts
and
Entertainment
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
.......................
19
Figure
18:
Automotive
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
..........................................
20
Figure
19:
Beauty
and
Personal
Care
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
....................
21
Figure
20:
Education
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
.............................................
22
Figure
21:
Food
and
Drinks
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
...................................
23
Figure
22:
Health
and
Fitness
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
...............................
24
Figure
23:
Home
Services
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
......................................
25
Figure
24:
Hotel
and
Travel
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
...................................
26
Figure
25:
Nightlife
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
...............................................
26
Figure
26:
Pets
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
......................................................
27
Figure
27:
Professional
Services
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
............................
27
Figure
28:
Restaurants
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
..........................................
28
Figure
29:
Shopping
Scorecard
by
Deal
Provider
and
by
Sub
‐
Category
..............................................
29
Ratings
by
Geography
.................................................................................................
30
Figure
30:
Use
Again/Satisfaction
Ratings,
Repeat
Customers
and
Gross
$
Sales
by
Merchant
Location
...............................................................................................................................................
30
Analysis
of
Open
‐
Ended
Responses
.............................................................................
31
Top
9
Benefits
of
Running
a
Daily
Deal
......................................................................................31
Figure
31:
Top
Benefits
of
Running
a
Daily
Deal
by
Deal
Provider
......................................................
31
Top
Benefits
Associated
with
High
Satisfaction/Use
Again
.......................................................36
Figure
32:
Satisfaction/Use
Again
Ratings
for
Top
Benefits
by
Deal
Provider
....................................
36
Top
10
Drawbacks
of
Running
a
Daily
Deal................................................................................37
Figure
33:
Top
Drawbacks
of
Running
a
Daily
Deal
by
Deal
Provider
.................................................
37
Top
Drawbacks
Associated
with
Low
Satisfaction/Use
Again
...................................................43
Figure
34:
Satisfaction/Use
Again
Ratings
for
Top
Drawbacks
by
Deal
Provider
...............................
44
Top
Drivers
of
Variance
in
Satisfaction
and
Use
Again
..............................................................44
Figure
35:
Top
Drivers
of
Variance
in
Satisfaction
..............................................................................
45
Figure
36:
Top
Drivers
of
Variance
in
Willingness
to
Use
Again..........................................................
46
Recurring
Themes
......................................................................................................................47
Figure
37:
Satisfaction/Use
Again
Ratings
for
Key
Marketing
Dimensions
.........................................
47
Figure
38:
Satisfaction/Use
Again
Ratings
for
Key
Sales
Dimensions
.................................................
47
Figure
39:
Satisfaction/Use
Again
Ratings
for
Key
Customer
Dimensions
..........................................
48
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