Effective Business Presentations: Guidelines
The introduction serves 3 main purposes:establish group credibility provide personal and professional information (introducer?). Make it unique!get the interest and attention of the audiencestate topic, relate it to the audience, and preview the main points/ideas to be presented preview the body of the presentationintroduction is well thought out, well rehearsed & effectively delivered
The objective of the body is to deliver the central idea using logical points, and bolster itwith strong evidence and in convincing fashionIn order to do so:Establish what the central idea isPresent these points in a logical sequence such as chronological fashion (I have givenyou a framework!)Support ideas and opinions with relevant examples, graphs, tables, charts, statistics,or expert testimonyDraw conclusions based on facts and solid evidenceMaintain credibility by presenting correct, concise, and complete informationUse connectives such as transitions and signposts to facilitate audience understanding
Appropriate dress code and extremitiesClear, strong voice, varying tone, pitchChoice of language – vivid, memorable, professional (repetition, metaphors, examples,no slang!)Pauses, audience contact No visible nervousness (Keep tight control!)Stimulating comments and unique informationUse of appropriate and natural gestures to reinforce ideasAbsolutely no paper reading; use help from the slide and cue-cards if necessaryTimingStart and end on time – there’s nothing worse, or more painful than an hour-long 25-minute presentation!
No extra time will be given
Clarity of thought results in clarity of expression
Develop your point logically, wait for non-verbal or verbal cues indicatingcomprehension, then move on to the next pointEmphasize, recap, and repeat frequently