Part 1: Connected!world1. From pyramid to apparent chaos
As we leave the industrial age and enter a new era, many are confused and anxious aboutthe impact of the digital world. The hierarchic arrangement of knowledge and capital needsto make way for the connected!world, in which the boundaries of time, space and money nolonger exist.Collectiveness is the key: collective expression (people present themselves in differentvirtual identities); collective creativity (to control the endless stream of information);collective productivity (people can work together in spite of geographic, ethnic and cultural boundaries); collective power (through unlimited choice) and endless collectiveness (thepossibility to connect with and react to any one, any time, any place, through any kind ofmedium).
2. The rise of social networks
The Internet started out as an enormous pile of relatively static and unconnectedinformation. Web 2.0 shows the real opportunities: people are able to take from and add toan endless stream of ever-changing and open content. They build their virtual identity andinfluence each other through interest groups, profile sites, communication platforms andpersonal websites or blogs. It’s here that people share, produce, play, meet and create, andit’s here that companies can interact with their customers on a personal level.
3. Digital natives and digital immigrants
The connected!world divides society into those who pioneer and swiftly adapt technicaldevelopments (digital natives) and those who don’t (digital immigrants). For natives theInternet is merely a means to communicate, since being connected has become a necessity.As a result they value sharing (even of intimate personal information), contributing (tosociety as a whole) and the freedom to intertwine their personal and their professional life.Immigrants follow in the footsteps of the natives, and by doing so they turn the new andunusual into mainstream.